//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Social Branding : Strategien - Praxisbeispiele - Perspektiven"
~type_genre:"Case study"
~type_genre:"Conference paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: ("Electronic commerce" OR "EU" OR "ICT" OR "Internet" OR "New economy") AND NOT isPartOf:Intereconomics
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
11
Online-Marketing
11
Social Web
9
Social web
9
Deutschland
8
Germany
8
Brand management
6
Markenführung
6
Beziehungsmarketing
4
Relationship marketing
4
Marketing management
2
Marketingmanagement
2
Telecommunications industry
2
Telekommunikationssektor
2
Automotive industry
1
B-to-B-Marketing
1
Brand image
1
Business services
1
Business-to-business marketing
1
Chirurgie
1
Corporate reputation
1
Credibility
1
Credit card industry
1
Customer integration
1
Customer service
1
Deutsche Telekom AG
1
Digital platform
1
Digitale Plattform
1
Domino's Pizza
1
Erfolgsfaktor
1
Firmenimage
1
Gesundheit
1
Gesundheitswesen
1
Glaubwürdigkeit
1
HR marketing
1
Harley-Davidson Motor Company
1
Health
1
Health care system
1
KMU-Marketing
1
Kfz-Industrie
1
more ...
less ...
Type of publication
All
Article
12
Type of publication (narrower categories)
All
Case study
Conference paper
Aufsatz im Buch
24
Book section
24
Fallstudie
12
Language
All
German
12
Author
All
Ahlers, Michael
1
Arnezeder, Christian
1
Bock, Andreas H.
1
Burmann, Christoph
1
Caspari, Markus
1
Eilers, Daniela
1
Hemmann, Frank
1
Hosseiny, Schahab
1
Kasberg, Hanna Laura
1
Kleine-Kalmer, Barbara
1
Ludowig, Carsten
1
Markschläger, Sven
1
Maurer, Andreas
1
Mertens, Artur
1
Morsbach, Philipp
1
Nedbal, Dagmar
1
Schmidt-Grell, Stefan
1
Schmitz, Christian
1
Werle, Eva
1
Wohlfarth, Volker
1
Zydorek, Christoph
1
more ...
less ...
Published in...
All
Social Branding : Strategien - Praxisbeispiele - Perspektiven
Competition and cooperation in economics and business : Proceedings of the Asia-Pacific Research in Social Sciences and Humanities, Depok, Indonesia, 7-9 November 2016, Topics in Economics and Business
49
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
45
Empirica : journal of european economics
32
Economic dynamics and sustainable development ; Part 2
19
Agrarian economy and rural development : realities and perspectives for Romania : International Symposium : 12th edition
18
HMD : Praxis der Wirtschaftsinformatik
18
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
18
Telecommunications policy : the international journal of digital economy, data sciences and new media
18
Agrarian economy and rural development : realities and perspectives for Romania : 6th edition of the International Symposium
16
Agrarian economy and rural development : realities and perspectives for Romania : 7th edition of the International Symposium
16
Agrarian economy and rural development : realities and perspectives for Romania : International Symposium : 11th edition
16
Open economies review
15
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
14
Harvard business review : HBR
14
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
14
Agrarian economy and rural development : realities and perspectives for Romania : 8th edition of the International Symposium
13
Agrarian economy and rural development : realities and perspectives for Romania : International Symposium : the 9th edition
13
Energy reports
13
Harnessing tangible and intangible assets in the context of European integration and globalization ; Volume 1
13
Harvard-Business-Manager : das Wissen der Besten
13
Premier reference source
13
Research in transportation economics
13
Scoping studies on China-Africa economic relations
13
Springer eBook Collection
13
AICEI proceedings
12
ESG Integration and SRI Strategies in the EU : Challenges and Opportunities for Sustainable Development
12
Gabler Edition Wissenschaft
12
Harnessing tangible and intangible assets in the context of European integration and globalization ; Volume 2
12
Interdisciplinary management research XVI ; 2
12
Agrarian economy and rural development : trends and challenges : International Symposium : 13th edition
11
Conference proceedings trends in business communication 2016
11
Enhancing the Brazil-EU strategic partnership : from the bilateral and regional to the global
11
Fiscal policy : current issues and challenges ; papers presented at the Banca d'Italia Workshop held in Perugia, 29 - 31 March, 2007
11
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
11
Journal of macroeconomics
11
Das Scheitern des neoklassischen Paradigmas - Wirtschaftspolitik in der EU
10
Interdisciplinary management research XVI ; 1
10
International journal of economics and financial issues : IJEFI
10
La crise financière et budgétaire en Europe : un moment de vérité pour la construction Européenne
10
more ...
less ...
Source
All
ECONIS (ZBW)
12
Showing
1
-
10
of
12
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Online-Reputation-Management im Social Web : der Ansatz von 1&1
Maurer, Andreas
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 279-287)
.
2012
Persistent link: https://www.econbiz.de/10009553518
Saved in:
2
Digitale Inszenierung : Strategien zur Markenführung bei Scout24
Wohlfarth, Volker
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 263-277)
.
2012
Persistent link: https://www.econbiz.de/10009553519
Saved in:
3
Social Branding via XING
Ludowig, Carsten
;
Schmidt-Grell, Stefan
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 347-357)
.
2012
Persistent link: https://www.econbiz.de/10009553475
Saved in:
4
Social Media Recruiting bei der Polizei Niedersachsen
Zydorek, Christoph
;
Hosseiny, Schahab
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 329-345)
.
2012
Persistent link: https://www.econbiz.de/10009553476
Saved in:
5
Soziale Medien im Business-to-Business-Geschäft : ein Praxisbericht
Schmitz, Christian
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 307-327)
.
2012
Persistent link: https://www.econbiz.de/10009553513
Saved in:
6
Social Branding bei Facebook : Markenaufbau, Kundenbindung & -gewinnung am Beispiel der Mang Medical One AG
Morsbach, Philipp
;
Kasberg, Hanna Laura
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 289-305)
.
2012
Persistent link: https://www.econbiz.de/10009553516
Saved in:
7
Social Branding bei Harley-Davidson Deutschland
Arnezeder, Christian
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 237-252)
.
2012
Persistent link: https://www.econbiz.de/10009553522
Saved in:
8
Die Markenführung von MasterCard im Zeitalter der digitalen Evolution
Nedbal, Dagmar
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 209-223)
.
2012
Persistent link: https://www.econbiz.de/10009553526
Saved in:
9
Authentizität in der Interaktion als zentraler Erfolgsfaktor der Markenführung in Social Media
Eilers, Daniela
;
Kleine-Kalmer, Barbara
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 129-145)
.
2012
Persistent link: https://www.econbiz.de/10009553599
Saved in:
10
Wie Social Branding in der Praxis erfolgreich eingesetzt werden kann und Verbraucher das Marketing von Unternehmen machen
Markschläger, Sven
;
Werle, Eva
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 83-96)
.
2012
Persistent link: https://www.econbiz.de/10009553608
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->