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~isPartOf:"Sport, Business and Management : an international journal ; SBM"
~subject:"Sports marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Sports marketing
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Consumer behaviour
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Konsumentenverhalten
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Professional sports
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Sport, Business and Management : an international journal ; SBM
Sport management review
4
European Sport management quarterly : ESMQ
3
International journal of sport management and marketing : IJSMM
3
International journal of advertising : the quarterly review of marketing communications
2
Journal of business research : JBR
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Annales Universitatis Mariae Curie-Skłodowska / H
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Asia Pacific journal of marketing and logistics
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Consumer behavior review : CBR
1
European journal of marketing : EJM
1
International journal of event and festival management
1
International journal of management & enterprise development : IJMED
1
International journal of management, economics and social sciences : IJMESS
1
International journal of sports marketing & sponsorship
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of marketing communications
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Journal of promotion management : JPM
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Journal of retailing and consumer services
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Journal of vacation marketing : an international journal
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Tourism management perspectives : TMP
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ECONIS (ZBW)
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The impact of special events and fan-player bonding on identified fan consumption : a study of professional soccer in the USA
Gutierrez, Diego
;
Zboja, James J.
;
Briggs, Kristie
; …
- In:
Sport, Business and Management : an international …
13
(
2023
)
2
,
pp. 141-160
Persistent link: https://www.econbiz.de/10014317618
Saved in:
2
Testing the relationships among event personality, event image and runners' loyalty : a study of an international running event
Lianopoulos, Yannis
;
Theodorakis, Nicholas D.
; …
- In:
Sport, Business and Management : an international …
12
(
2022
)
2
,
pp. 189-207
Persistent link: https://www.econbiz.de/10013274354
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