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~isPartOf:"The IUP journal of brand management : IJBRM"
~subject:"Kundenbindung"
~subject:"Kundenzufriedenheit"
~subject:"Markenimage"
~subject:"Satisfaction"
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Kundenbindung
Kundenzufriedenheit
Markenimage
Satisfaction
Brand loyalty
8
Markentreue
8
Beziehungsmarketing
6
Brand management
6
Markenführung
6
Relationship marketing
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Markenartikel
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Ashraf, Sarfraz
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Iftikhar, Arslan
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Mathews, Jose
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Pattanayak, J. K.
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Walter, Nadine
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Xie, Jing
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The IUP journal of brand management : IJBRM
Journal of retailing and consumer services
21
The journal of product & brand management
21
The journal of brand management : an international journal
19
Journal of business research : JBR
18
Asia Pacific journal of marketing and logistics
11
International journal of hospitality management
11
International journal of internet marketing and advertising : IJIMA
7
European journal of marketing : EJM
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
Cogent business & management
5
International journal of contemporary hospitality management
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of strategic marketing
5
Marketing intelligence & planning
5
Global business review
4
International journal of Indian culture and business management
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of marketing analytics : JMA
4
Journal of marketing management : MM
4
Journal of promotion management : innovations in planning and applied research
4
Psychology & marketing
4
The journal of consumer marketing
4
Australasian marketing journal
3
Business analyst : a refereed journal of Shri Ram College of Commerce
3
Exploring the rise of fandom in contemporary consumer culture
3
International journal of consumer studies
3
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
3
International marketing review
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing communications
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
3
Marketing theory
3
Pakistan journal of commerce and social sciences
3
SpringerLink / Bücher
3
The journal of business & industrial marketing
3
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ECONIS (ZBW)
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1
A configurational model of brand loyalty
Mathews, Jose
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
4
,
pp. 7-28
Persistent link: https://www.econbiz.de/10012182596
Saved in:
2
Empirical relationship of customer brand engagement with satisfaction and loyalty through online brand experience
Ashraf, Sarfraz
;
Iftikhar, Arslan
;
Yameen, Attia
; …
- In:
The IUP journal of brand management : IJBRM
15
(
2018
)
3
,
pp. 23-48
Persistent link: https://www.econbiz.de/10011987772
Saved in:
3
The effect of online brand experience on brand loyalty : a web of emotions
Cleff, Thomas
;
Walter, Nadine
;
Xie, Jing
- In:
The IUP journal of brand management : IJBRM
15
(
2018
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10011873178
Saved in:
4
The impact of brand loyalty on consumers' sportswear brand purchases
Singh, Pankaj Kumar
;
Pattanayak, J. K.
- In:
The IUP journal of brand management : IJBRM
11
(
2014
)
4
,
pp. 40-52
Persistent link: https://www.econbiz.de/10010490355
Saved in:
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