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~isPartOf:"The Routledge companion to contemporary brand management"
~isPartOf:"The marketing review"
~person:"Borel, Laurence-Helene"
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Digital branding and analytics
Borel, Laurence-Helene
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Christodoulides, George
- In:
The Routledge companion to contemporary brand management
,
(pp. 255-268)
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2016
Persistent link: https://www.econbiz.de/10011515399
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Service branding : enabling, making and delivering promises
Brodie, Roderick J.
- In:
The Routledge companion to contemporary brand management
,
(pp. 509-523)
.
2016
Persistent link: https://www.econbiz.de/10011515472
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