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~isPartOf:"The SAGE handbook of social marketing"
~person:"Jones, Sandra C."
~person:"Petrova, Petia K."
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Social marketing's response to the alcohol problem : who's conducting the orchestra?
Jones, Sandra C.
- In:
The SAGE handbook of social marketing
,
(pp. 253-270)
.
2011
Persistent link: https://www.econbiz.de/10009380624
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New approaches toward resistance to persuasion
Petrova, Petia K.
;
Cialdini, Robert B.
- In:
The SAGE handbook of social marketing
,
(pp. 107-122)
.
2011
Persistent link: https://www.econbiz.de/10009380690
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