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~isPartOf:"The international review of retail, distribution and consumer research"
~person:"Glynn, Mark S."
~person:"Rubio Benito, Natalia"
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Consumer behaviour
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Handelsmarke
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Store brand
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Brand management
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Markenführung
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Retail trade
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brand personality
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factor analysis
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formativ model
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loyalty to commercial chain
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multigroup analysis of heavy and light buyers of store brands
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private label brands
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value of service
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Glynn, Mark S.
Rubio Benito, Natalia
Alić, Adi
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Anselmsson, Johan
1
Belli, Alex
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Calvo-Porral, Cristina
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Carcelén, Sonia
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Choi, Laee
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Collins, Alan M.
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Luijten, A. L.
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Lévy Mangin, Jean-Pierre
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The international review of retail, distribution and consumer research
Journal of retailing and consumer services
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Business research quarterly : BRQ
1
European journal of marketing : EJM
1
International journal of retail & distribution management
1
The journal of brand management : an international journal
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The journal of product & brand management
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ECONIS (ZBW)
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Private label personality : applying brand personality to private label brands
Glynn, Mark S.
;
Widjaja, Tiza
- In:
The international review of retail, distribution and …
25
(
2015
)
4
,
pp. 362-378
Persistent link: https://www.econbiz.de/10011407087
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2
Perceived value of retail service and loyalty to the commercial chain : the role of propensity to buy store brands
Rubio Benito, Natalia
;
Vilaseñor, Nieves
;
Yagüe …
- In:
The international review of retail, distribution and …
23
(
2013
)
5
,
pp. 493-510
Persistent link: https://www.econbiz.de/10010222160
Saved in:
3
Re-thinking the relationship between store brand attitude and store brand loyalty : a simultaneous approach
Gómez-Suárez, Mónica
;
Rubio Benito, Natalia
- In:
The international review of retail, distribution and …
20
(
2010
)
5
,
pp. 515-534
Persistent link: https://www.econbiz.de/10008757955
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