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~isPartOf:"The journal of brand management : an international journal"
~subject:"Internet marketing"
~type:"article"
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Internet marketing
Brand management
77
Markenführung
77
Social Web
66
Social web
66
Brand image
49
Markenimage
49
Consumer behaviour
46
Konsumentenverhalten
46
Online-Marketing
32
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social media
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Carlson, Jamie
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The journal of brand management : an international journal
Journal of business research : JBR
211
International journal of internet marketing and advertising : IJIMA
128
Journal of retailing and consumer services
116
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
87
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
73
International journal of advertising : the review of marketing communications
65
Journal of marketing communications
63
International journal of hospitality management
58
Technological forecasting & social change : an international journal
58
Tourism management : research, policies, practice
58
Industrial marketing management : the international journal for industrial and high-tech firms
57
Journal of internet commerce
57
Journal of promotion management : innovations in planning and applied research
56
International journal of electronic marketing and retailing : IJEMR
54
Information systems research : ISR
52
Journal of management information systems : JMIS
48
Business horizons
46
Marketing intelligence & planning
45
The journal of product & brand management
44
Cogent business & management
40
Electronic commerce research
40
International journal of technology marketing : IJTMkt
40
International journal of business information systems : IJBIS
39
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
39
Journal of travel and tourism marketing
38
Journal of marketing
34
Journal of strategic marketing
34
International journal of contemporary hospitality management
33
Journal of advertising research
33
Journal of marketing management : JMM ; journal of the Academy of Marketing
33
Management science : journal of the Institute for Operations Research and the Management Sciences
33
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
33
International journal of e-business research : an official publication of the Information Resources Management Association
32
Journal of electronic commerce research : JECR
31
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
28
Journal of hospitality marketing & management
28
Young consumers : insight and ideas for responsible marketers
28
International journal of advertising : the quarterly review of marketing communications
27
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ECONIS (ZBW)
32
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1
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
2
How persuasive is woke brand communication on social media? : evidence from a consumer engagement analysis on Facebook
Mangiò, Federico
;
Pedeliento, Giuseppe
;
Andreini, Daniela
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 345-381
Persistent link: https://www.econbiz.de/10014583635
Saved in:
3
Transforming a social media influencer's influential power to followers' word of mouth and purchase intention : the role of brand attachment, brand credibility, and parasocial rela...
Chen, Ching-fu
;
Lu, Hsiao-Han
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 415-429
Persistent link: https://www.econbiz.de/10014583661
Saved in:
4
Social media activism for resurrecting deleted brands : the role of consumers' psychological reactance
Almazyad, Fadi
;
Shah, Purvi
;
Loiacono, Eleanor T.
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 367-380
Persistent link: https://www.econbiz.de/10014326930
Saved in:
5
Don't make ads, make TikTok's : media and brand engagement through Gen Z's use of TikTok and its significance in purchase intent
Flecha Ortiz, Jose A.
;
Santos Corrada, María De Los M.
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 535-549
Persistent link: https://www.econbiz.de/10014447397
Saved in:
6
Building brand loyalty on social media : theories, measurements, antecedents, and consequences
Jai, Tunmin Catherine
;
Tong, Xiao
;
Chen, Hsiangting Shatina
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 35-57
Persistent link: https://www.econbiz.de/10013170492
Saved in:
7
The effects of cultural distance on online brand popularity
Kim, Moon-Yong
;
Moon, Sangkil
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 302-324
Persistent link: https://www.econbiz.de/10012550282
Saved in:
8
Understanding the social consumer fashion brand engagement journey : insights about reputed fashion brands
Naeem, Muhammad
;
Ozuem, Wilson
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 510-525
Persistent link: https://www.econbiz.de/10012601209
Saved in:
9
A generational investigation and sentiment and emotion analyses of female fashion brand users on Instagram in Sub-Saharan Africa
Mahmoud, Ali B.
;
Hack-Polay, Dieu
;
Grigoriou, Nicholas
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 526-544
Persistent link: https://www.econbiz.de/10012601213
Saved in:
10
"What drives loyal fans of brand pages to take action? : the effects of self‑expansion and flow on loyal page fans’ sharing and creation activities"
Nikolinakou, Angeliki
;
Phua, Joe
;
Kwon, Eun Sook
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 559-577
Persistent link: https://www.econbiz.de/10012792848
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