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~isPartOf:"The journal of brand management : an international journal"
~subject:"Social Web"
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Social Web
Brand management
80
Markenführung
80
Social web
67
Brand image
49
Markenimage
49
Consumer behaviour
46
Konsumentenverhalten
46
Brand
32
Internet marketing
32
Markenartikel
32
Online-Marketing
32
Beziehungsmarketing
23
Relationship marketing
23
Social media
17
Cultural heritage
15
Kulturgüter
15
Brand architecture
13
Markenarchitektur
13
Customer integration
11
Kundenintegration
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Marketingmanagement
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Viral marketing
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Virales Marketing
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social media
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Consumer engagement
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Personality psychology
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Persönlichkeitspsychologie
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English
67
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Carlson, Jamie
2
De Vries, Natalie Jane
2
Melewar, T. C.
2
Wang, Ye
2
Akdevelioglu, Duygu
1
Almazyad, Fadi
1
Anagrostopoulos, Christos
1
Anderson, Helén
1
Andreini, Daniela
1
Azar, Salim L.
1
Banerjee, Snehasish
1
Bang, Nguyen
1
Basil, Debra Z.
1
Baxter, Stacey
1
Beckman, Terry
1
Bogen, Jeremy
1
Boyd, D. Eric
1
Bressolles, Grégory
1
Buil, Isabel
1
Burmann, Christoph
1
Burton, Suzan
1
Butt, Osama J.
1
Büttner, Marion
1
Chadwick, Simon
1
Chen, Ching-fu
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Chen, Hsiangting Shatina
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Chen, Huan
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Chua, Alton Y. K.
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Clarke, Theresa B.
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Confente, Ilenia
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Cooper, Tony
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Cova, Bernard
1
Daellenbach, Kate
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De Chernatony, Leslie
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Deshpande, Sameer
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1
Dobele, Angela R.
1
Doh, Sun-Jae
1
Dones, Virgin
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Duong, Giang Huong
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The journal of brand management : an international journal
Journal of business research : JBR
452
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
219
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
International journal of internet marketing and advertising : IJIMA
153
Information systems research : ISR
148
SpringerLink / Bücher
138
Journal of management information systems : JMIS
124
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
114
Tourism management : research, policies, practice
114
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Industrial marketing management : the international journal for industrial and high-tech firms
94
Business horizons
90
International journal of business information systems : IJBIS
90
International journal of advertising : the review of marketing communications
87
Psychology & marketing
85
Electronic commerce research
84
Journal of marketing communications
83
Management science : journal of the Institute for Operations Research and the Management Sciences
83
International journal of hospitality management
82
Springer eBook Collection
80
Management information systems : mis quarterly
77
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
72
Journal of marketing management : MM
71
Journal of travel and tourism marketing
71
International journal of electronic marketing and retailing : IJEMR
68
The journal of product & brand management
68
Cogent business & management
67
Journal of information & knowledge management : JIKM
67
International journal of electronic commerce : IJEC
65
International journal of networking and virtual organisations : IJNVO
65
Journal of electronic commerce research : JECR
65
International journal of technology marketing : IJTMkt
63
Journal of marketing
63
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
60
Journal of marketing management : JMM ; journal of the Academy of Marketing
57
CESifo working papers
56
Journal of advertising research
56
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ECONIS (ZBW)
67
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51
Five areas to advance branding theory and practice
Melewar, T. C.
;
Bang, Nguyen
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 758-769
Persistent link: https://www.econbiz.de/10010514116
Saved in:
52
Analysis of consumers' response to brand community integration and brand identitfication
Millán, Ángel
;
Díaz García, Estrella
- In:
The journal of brand management : an international journal
21
(
2014
)
3
,
pp. 254-272
Persistent link: https://www.econbiz.de/10010347450
Saved in:
53
The emergence and impact of consumer brand empowerment in online social networks : a proposed ontology
Boyd, D. Eric
;
Clarke, Theresa B.
;
Spekman, Robert E.
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 516-531
Persistent link: https://www.econbiz.de/10010423854
Saved in:
54
Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane
;
Carlson, Jamie
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
Saved in:
55
Attachment, identification, and loyalty : examining mediating mechanisms across brand and brand community contexts
Hung, Hsiu-Yu
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 594-614
Persistent link: https://www.econbiz.de/10010462630
Saved in:
56
Implications of brand communities for rival brands : negative brand ratings, negative stereotyping of their consumers and negative word-of-mouth
Hickman, Thomas M.
;
Ward, James C.
- In:
The journal of brand management : an international journal
20
(
2012/13
)
6
,
pp. 501-517
Persistent link: https://www.econbiz.de/10009766384
Saved in:
57
Value creation versus destruction : the relationship between consumers, marketers and financiers
Cova, Bernard
;
Paranque, Bernard
- In:
The journal of brand management : an international journal
20
(
2012/13
)
2
,
pp. 147-158
Persistent link: https://www.econbiz.de/10009688873
Saved in:
58
Facebook "friendship" and brand advocacy
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of brand management : an international journal
20
(
2012/13
)
2
,
pp. 128-146
Persistent link: https://www.econbiz.de/10009688900
Saved in:
59
Exploring the role of online consumer empowerment in reputation building : research questions hypotheses
Siano, Alfonso
;
Vollero, Agostino
;
Palazzo, Maria
- In:
The journal of brand management : an international journal
19
(
2011/12
)
1
,
pp. 57-71
Persistent link: https://www.econbiz.de/10009373375
Saved in:
60
My identity is my membership : a longitudinal explanation of online brand community members' behavioral characteristics
Wang, Yong Jian
;
Butt, Osama J.
;
Wei, Jie
- In:
The journal of brand management : an international journal
19
(
2011/12
)
1
,
pp. 45-56
Persistent link: https://www.econbiz.de/10009373379
Saved in:
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