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~isPartOf:"The journal of brand management : an international journal"
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The journal of brand management : an international journal
Journal of business research : JBR
11
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7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of retailing and consumer services
5
Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of internet marketing and advertising : IJIMA
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Improving the value of the retailer brand through social media equity
Mathur, Manisha
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 508-530
Persistent link: https://www.econbiz.de/10012297815
Saved in:
2
Brand value, accounting standards, and mergers and acquisitions : "the Moribund Effect"
Sinclair, Roger
;
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
24
(
2017
)
2
,
pp. 178-192
Persistent link: https://www.econbiz.de/10011724573
Saved in:
3
An integrated model of customer-brand engagement : drivers and consequences
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 119-136
Persistent link: https://www.econbiz.de/10011459504
Saved in:
4
Brand preference being challenged
Schultz, Don E.
;
Block, Martin P.
;
Viswanathan, Vijay
- In:
The journal of brand management : an international journal
21
(
2014
)
5
,
pp. 408-428
Persistent link: https://www.econbiz.de/10010410656
Saved in:
5
The organic view of the brand : a brand value co-creation model
Iglesias, Oriol
;
Ind, Nicholas
;
Alfaro, Manuel
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 670-688
Persistent link: https://www.econbiz.de/10010197488
Saved in:
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