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~isPartOf:"The journal of product & brand management"
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~language:"eng"
~language:"spa"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
~type_genre:"Book section"
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Consumer behaviour
Konsumentenverhalten
646
Brand management
414
Markenführung
414
Brand image
338
Markenimage
338
Brand
219
Markenartikel
214
Jugendliche
170
Youth
170
Children
134
Kinder
133
Beziehungsmarketing
120
Relationship marketing
120
Social Web
111
Social web
111
Internet marketing
96
Online-Marketing
96
Advertising effects
76
Werbewirkung
76
USA
69
United States
68
Target group
61
Zielgruppe
61
Preismanagement
53
Pricing strategy
53
Advertising
51
Marketing management
51
Marketingmanagement
50
Werbung
49
Emotion
48
Luxury goods
48
Luxusgüter
48
Personality psychology
42
Persönlichkeitspsychologie
42
Social media
41
Viral marketing
38
Virales Marketing
38
Brand loyalty
36
China
36
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642
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648
Collection of articles of several authors
6
Sammelwerk
6
Aufsatzsammlung
2
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Chan, Kara
13
Guzman, Francisco
9
Brennan, Linda
4
Fetscherin, Marc
4
Laaksonen, Pirjo
4
Sarkar, Abhigyan
4
Tjiptono, Fandy
4
Veloutsou, Cleopatra
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Aleti, Torgeir
3
Arli, Denni
3
Balasubramanian, Siva Kumar
3
Coker, Kesha K.
3
Damay, Coralie
3
Dwivedi, Abhishek
3
Hegner, Sabrina
3
Johnson, Kim K. P.
3
Kang, Jiyun
3
Leipämaa-Leskinen, Hanna
3
Lundby, Erika
3
Maxwell, Sarah
3
McNeill, Lisa S.
3
Nga, Joyce K. H.
3
Parker, Lukas
3
Paswan, Audhesh K.
3
Rindell, Anne
3
Roy, Subhadip
3
Sreejesh, S.
3
Stoel, Leslie
3
Turunen, Linda Lisa Maria
3
Wallace, Elaine
3
Wang, Cheng Lu
3
Abratt, Russell
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bashir, Irfan
2
Beneke, Justin
2
Bhaduri, Gargi
2
Broyles, S. Allen
2
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The journal of product & brand management
Young consumers : insight and ideas for responsible marketers
Journal of business research : JBR
1,972
Journal of retailing and consumer services
1,930
International journal of consumer studies
760
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
Asia Pacific journal of marketing and logistics
391
The journal of brand management : an international journal
355
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
320
Journal of travel and tourism marketing
320
Journal of retailing
318
Journal of marketing management : MM
307
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
302
Tourism management : research, policies, practice
301
Journal of marketing communications
300
Cogent business & management
297
International journal of retail & distribution management
292
The international review of retail, distribution and consumer research
292
Journal of marketing
290
Marketing letters : a journal of research in marketing
289
Journal of the Academy of Marketing Science
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Marketing intelligence & planning
276
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
246
Food policy : economics planning and politics of food and agriculture
240
Journal of food products marketing
231
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ECONIS (ZBW)
648
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11
Does intention translate into actual purchase? : analysis of inducers of sustainable consumption in higher education students
Carmona, Linda Jessica de Montreuil
;
Barretto, Anderson …
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
1
,
pp. 45-64
Persistent link: https://www.econbiz.de/10014511520
Saved in:
12
Editorial: the infodemic, young consumers and responsible stakeholdership
Hiram Ting
;
Gong, Jiankun
;
Hwa, Jacky Cheah Jun
;
Chan, Kara
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
4
,
pp. 421-424
Persistent link: https://www.econbiz.de/10015047366
Saved in:
13
The effect of online customer reviews and celebrity endorsement on young female consumers' purchase intentions
Macheka, Theresa
;
Quaye, Emmanuel Silvia
;
Ligaraba, Neo
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
4
,
pp. 462-482
Persistent link: https://www.econbiz.de/10015047379
Saved in:
14
Exploring Gen-Z consumers' preference for specialty coffee in the socio-cultural context of Taiwan
Wang, Mei-Jung Sebrina
;
Opoku, Emmanuel Kwame
;
Tham, Aaron
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
3
,
pp. 368-382
Persistent link: https://www.econbiz.de/10015047335
Saved in:
15
Exploring social influence effect on mobile marketing behaviors of young consumers in the USA and Mexico
Oyedele, Adesegun
;
Goenner, Emily
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
2
,
pp. 250-272
Persistent link: https://www.econbiz.de/10014511562
Saved in:
16
Exploring the usage intention of AI-powered devices in smart homes among millennials and zillennials : the moderating role of trust
Chin, Chee Hua
;
Winnie Poh Ming Wong
;
Cham Tat Huei
; …
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10014511516
Saved in:
17
For me, for you, or for the environment? : explaining young consumers' motives for adopting electric cars based on the fundamental motive framework
Paramita, Widya
;
Rostiani, Rokhima
;
Hidayat, Rahmadi
; …
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
2
,
pp. 226-249
Persistent link: https://www.econbiz.de/10014511559
Saved in:
18
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
19
Gen Z buying patterns : comparing the influence of professional advising and social media engagement
Stoica, Michael
;
Hickman, Thomas M.
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
5
,
pp. 579-591
Persistent link: https://www.econbiz.de/10015047500
Saved in:
20
Gen Z consumers' expectations for smart convenience stores in the USA, South Korea, and Japan
Jung, Summer Dahyang
;
Claire, Sahej
;
Kim, Sohyeong
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
3
,
pp. 400-420
Persistent link: https://www.econbiz.de/10015047353
Saved in:
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