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~isPartOf:"The journal of product & brand management"
~subject:"Globalisierung"
~subject:"Social web"
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Globalisierung
Social web
Social Web
68
Brand management
63
Markenführung
63
Consumer behaviour
61
Konsumentenverhalten
61
Brand image
47
Markenimage
47
Internet marketing
45
Online-Marketing
45
Brand
34
Beziehungsmarketing
33
Markenartikel
33
Relationship marketing
33
Social media
30
Viral marketing
17
Virales Marketing
17
Brand loyalty
9
Customer integration
9
Emotion
9
Kundenintegration
9
Brand love
7
Consumer engagement
7
Facebook
7
Markentreue
7
Brand communities
6
Internet
6
Online retailing
6
Online-Handel
6
Brand engagement
5
Luxury goods
5
Luxusgüter
5
Advertising effects
4
Brand co-creation
4
Celebrity endorsement
4
Celebrity-Werbung
4
Corporate reputation
4
Cultural heritage
4
Experiment
4
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4
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69
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70
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70
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1
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70
Author
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Wallace, Elaine
3
Guzman, Francisco
2
Kennedy, Eric
2
Morgan-Thomas, Anna
2
Stavros, Constantino
2
Veloutsou, Cleopatra
2
Adams, Frank G.
1
Amelia, Maria Veronica
1
Arcand, Manon
1
Areni, Charles Scott
1
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1
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1
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1
Ballerini, Jacopo
1
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1
Bargoni, Augusto
1
Baudry, Damien
1
Bendoni, Wendy K.
1
Billore, Aditya
1
Breazeale, Michael
1
Breazeale, Mike
1
Brexendorf, Tim Oliver
1
Brunner, Christian Boris
1
Buil, Isabel
1
Butcher, Joshua
1
Caemmerer, Barbara
1
Cai, Jian
1
Chakravorty, Devarpan
1
Chang, Chia-Wen
1
Chaput, Luciana
1
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1
Chen, Huan
1
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1
Chipp, Kerry Fiona
1
Cho, Su Yeon
1
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1
Cicek, Mesut
1
Cooper, Tony
1
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1
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1
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The journal of product & brand management
Journal of business research : JBR
504
Technological forecasting & social change : an international journal
285
SpringerLink / Bücher
271
NBER working paper series
235
Journal of retailing and consumer services
220
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
212
NBER Working Paper
201
Working paper / National Bureau of Economic Research, Inc.
162
International journal of internet marketing and advertising : IJIMA
153
Information systems research : ISR
151
CESifo working papers
147
Discussion papers / CEPR
134
Springer eBook Collection
133
Journal of management information systems : JMIS
126
Tourism management : research, policies, practice
117
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
114
Working paper
109
Edward Elgar E-Book Archive
107
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Business horizons
100
Review of international political economy : RIPE
99
Industrial marketing management : the international journal for industrial and high-tech firms
98
International journal of business information systems : IJBIS
91
International journal of advertising : the review of marketing communications
87
Management science : journal of the Institute for Operations Research and the Management Sciences
85
Psychology & marketing
85
Electronic commerce research
84
Journal of marketing communications
84
International journal of hospitality management
83
The world economy : the leading journal on international economic relations
83
Discussion paper series / IZA
79
Journal of internet commerce
77
Management information systems : mis quarterly
77
Discussion paper / Centre for Economic Policy Research
76
World Bank E-Library Archive
76
Finance research letters
74
Journal of marketing management : MM
73
Cogent business & management
72
Journal of promotion management : innovations in planning and applied research
72
Journal of business ethics : JOBE
71
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ECONIS (ZBW)
70
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1
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10
of
70
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date (oldest first)
1
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
2
How to generate customer and firm benefits through online game product and brand community engagement : online and offline perspectives
Chang, Chia-Wen
;
Hsu, Chiu-Ping
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1252-1264
Persistent link: https://www.econbiz.de/10013429191
Saved in:
3
The effectiveness of influencer endorsements for smart technology products : the role of follower number, expertise domain and trust propensity
Kim, Taeyeon
;
Yoon, Hye Jin
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 192-206
Persistent link: https://www.econbiz.de/10014486326
Saved in:
4
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
5
The impact of brand perceptions on the post-to-purchase journey : a family branding perspective
Pink, Caitlin
;
Wilkie, Dean C. H.
;
Graves, Christopher
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 737-751
Persistent link: https://www.econbiz.de/10014315441
Saved in:
6
Brand anthropomorphism on Twitter : communication strategies and consumer engagement
Wu, Linwan
;
Dodoo, Naa Amponsah
;
Choi, Chang-Won
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 799-811
Persistent link: https://www.econbiz.de/10014315448
Saved in:
7
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
8
Antecedents and outcomes of Generation Z consumers' contrastive and assimilative upward comparisons with social media influencers
Tian, Shiyun
;
Cho, Su Yeon
;
Jia, Xiaofeng
;
Sun, Ruoyu
; …
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1046-1062
Persistent link: https://www.econbiz.de/10014334399
Saved in:
9
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
10
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
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