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~isPartOf:"The journal of product & brand management"
~subject:"Online retailing"
~subject:"shopping"
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The journal of product & brand management
China-focused cases : selected winners of the CEIBS global case contest
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Testing FMCG innovations : experimental real store versus virtual
Bressoud, Etienne
- In:
The journal of product & brand management
22
(
2013
)
4
,
pp. 286-292
Persistent link: https://www.econbiz.de/10009788455
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