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~isPartOf:"The journal of product innovation management : an international publication of the Product Development & Management Association"
~isPartOf:"Vision : the journal of business perspective"
~subject:"Consumer behaviour"
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Consumer behaviour
Brand extension
7
Markentransfer
7
Brand management
6
Markenführung
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Konsumentenverhalten
4
Brand image
3
India
3
Indien
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Ankündigungseffekt
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Brand Extension
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Feedback Effects
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1
Bouten, Lisanne M.
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Joshi, Richa
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Kaur, Harleen
1
Klink, Richard R.
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The journal of product innovation management : an international publication of the Product Development & Management Association
Vision : the journal of business perspective
Journal of business research : JBR
19
The journal of brand management : an international journal
19
Psychology & marketing
14
The journal of product & brand management
14
Brand management ; Vol. 3
10
European journal of marketing : EJM
8
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of retailing and consumer services
7
Journal of the Academy of Marketing Science
6
The IUP journal of brand management : IJBRM
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of international consumer marketing
4
Journal of marketing
4
Journal of marketing management : MM
4
Journal of marketing research : JMR
4
Marketing letters : a journal of research in marketing
4
Australasian marketing journal
3
Journal of fashion marketing and management
3
Asia Pacific journal of marketing and logistics
2
European research on management and business economics
2
Gabler Research
2
Global business review
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of Indian culture and business management
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of business and globalisation : IJBG
2
International journal of business excellence
2
International journal of consumer studies
2
International journal of sport management and marketing : IJSMM
2
International journal of sports marketing & sponsorship
2
International marketing review
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
2
Journal of international marketing
2
Journal of international marketing and marketing research
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Journal of retailing
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Journal of service research : JSR
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Marketing : ZFP ; journal of research and management
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ECONIS (ZBW)
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Evaluating the feedback effects of brand extension on parent brand equity : a study on Indian FMCG industry
Joshi, Richa
;
Yadav, Rajan
- In:
Vision : the journal of business perspective
21
(
2017
)
3
,
pp. 305-313
Persistent link: https://www.econbiz.de/10011833411
Saved in:
2
Modelling consumer evaluation of brand extensions : empirical evidence from India
Kaur, Harleen
;
Pandit, Ajay
- In:
Vision : the journal of business perspective
19
(
2015
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011343474
Saved in:
3
The impact of fit measures on the consumer evaluation of new co-branded products
Bouten, Lisanne M.
;
Snelders, Dirk
;
Hultink, Erik J.
- In:
The journal of product innovation management : an …
28
(
2011
)
4
,
pp. 455-469
Persistent link: https://www.econbiz.de/10009160948
Saved in:
4
Consumer innovativeness and the use of new versus extended brand names for new products
Klink, Richard R.
;
Athaide, Gerard A.
- In:
The journal of product innovation management : an …
27
(
2010
)
1
,
pp. 23-32
Persistent link: https://www.econbiz.de/10003937617
Saved in:
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