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~isPartOf:"The silver market phenomenon : marketing and innovation in the aging society"
~person:"Mertens, Peter"
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The silver market phenomenon : marketing and innovation in the aging society
Wirtschaftsinformatik '95 : Wettbewerbsfähigkeit, Innovation, Wirtschaftlichkeit
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Silver markets and business customers : opportunities for industrial markets?
Mertens, Peter
;
Russell, Steve
;
Steinke, Ines
- In:
The silver market phenomenon : marketing and innovation …
,
(pp. 353-370)
.
2011
Persistent link: https://www.econbiz.de/10008746314
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