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~isPartOf:"Three essays on success factors of digital and non-digital services"
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz im Buch"
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Beziehungsmarketing
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Consumer behaviour
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Dienstleistungsqualität
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Three essays on success factors of digital and non-digital services
Marketing im gesellschaftlichen Dialog
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Marktpsychologie
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AI impacts in digital consumer behavior
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Advances in tourism economics : new developments
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Aktuelle Aspekte in der Dienstleistungsforschung : [im November 2013 fand an der Ludwig-Maximilians-Universität München der 17. Workshop Dienstleistungsmarketing statt, der vom Institut für Marketing ausgerichtet wurde]
1
Contemporary research in e-branding
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Customer Relationship Management : the ultimate guide to efficient use of CRM
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Die Fachhochschule der Deutschen Bundesbank in Hachenburg : Festschrift für den langjährigen Rektor Prof. Dr. Dietrich Schönwitz
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Die Praxis des Verkaufs : Vertriebssteuerung, Pre-Sales, Sales, Key-Account-Management
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E-commerce trends for organizational advancement : new applications and methods
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Emotional, sensory, and social dimensions of consumer buying behavior
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Geschäftsmodelle - Wertschöpfung - Transformation
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Handbook of business and finance : multinational companies, venture capital and non-profit organizations
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Handelsforschung
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Instrumente zur Gestaltung von After Sales Services
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International advertising and communication : current insights and empirical findings
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Issues in economic performance : business, regional and transport issues
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Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
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Kundenbeziehungen im Dienstleistungsbereich
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Marktplätze im Umbruch : digitale Strategien für Services im Mobilen Internet
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Perspektiven des Dienstleistungsmanagements : aus Sicht von Forschung und Praxis
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Proceedings of the 16th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 4 - 6, 2008, Vienna, Austria
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Professionelles Sales & Service Management : Vorsprung durch konsequente Kundenorientierung
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Strategies and tools for managing connected consumers
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The Routledge handbook of service research insights and ideas
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The future of management: entrepreneurship, change and flexibility
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ECONIS (ZBW)
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The influence of customer characteristics on frontline employees’ customer need knowledge
Hüttel, Björn Armin
;
Schumann, Jan Hendrik
;
Büttgen, …
- In:
Three essays on success factors of digital and …
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(pp. 116-155)
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2017
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