Wolfers, Justin (contributor); Zitzewitz, Eric (contributor) - 2006
disciplines.
The first question arguably falls more in the field of marketing than economics:
how to attract uninformed order …, Paul and Nancy Stokey (1982), “Information, Trade and Common
Knowledge”, Journal of Economic Theory, 26.
Ortner … subjective expected utility. As such, they take positions:
)(
)1(
pe
pp
w
x −
−
= , where w is their wealth, p is the price of …