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~language:"eng"
~language:"spa"
~person:"Vrontis, Demetris"
~subject:"Football"
~subject:"Marketing"
~type_genre:"Article in journal"
~type_genre:"Bibliographie enthalten"
~type_genre:"Book section"
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Football
Marketing
Consumer behaviour
38
Konsumentenverhalten
38
Innovation
36
Firm performance
31
Unternehmenserfolg
31
Marketing management
27
Marketingmanagement
27
KMU
26
SME
26
Innovation management
25
Innovationsmanagement
25
Beziehungsmarketing
23
Brand management
23
Markenführung
23
Relationship marketing
23
Strategic management
23
Strategisches Management
23
Cyprus
19
Knowledge management
19
Multinationales Unternehmen
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14
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24
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Vrontis, Demetris
Szymanski, Stefan
42
Simmons, Robert
39
Wicker, Pamela
24
Frick, Bernd
22
Schreyer, Dominik
22
Barros, Carlos Pestana
20
Buraimo, Babatunde
20
Forrest, David
20
Franck, Egon
20
Humphreys, Brad R.
20
Paul, Rodney J.
20
Pawlowski, Tim
20
Scelles, Nicolas
19
Leeflang, Peter
17
Schmidt, Sascha Leonard
17
Torgler, Benno
17
Thrassou, Alkis
16
Weinbach, Andrew P.
16
Laczniak, Gene R.
15
Layton, Roger A.
15
Tainsky, Scott
15
Andreff, Wladimir
14
Biscaia, Rui
14
Rossi, Giambattista
14
Weimar, Daniel
14
Breuer, Christoph
13
Garcia-del-Barrio, Pedro
13
Hanssens, Dominique M.
13
Madichie, Nnamdi O.
13
Reade, J. James
13
Shultz, Clifford J.
13
Soebbing, Brian P.
13
Kotler, Philip
12
Kraus, Sascha
12
Krumer, Alex
12
Kumar, V.
12
Lim, Weng Marc
12
McDonald, Heath
12
Morgan, Neil A.
12
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Journal for global business advancement : JGBA
5
International marketing review
2
Journal of business research : JBR
2
Journal of customer behaviour
2
Journal of promotion management : JPM
2
Journal of transnational management : the official journal of the International Management Development Association
2
Accounting, auditing & accountability journal
1
Global business & economics review
1
International journal of organizational analysis
1
International journal of technology marketing : IJTMkt
1
Journal for international business and entrepreneurship development
1
Journal for international business and entrepreneurship development : JIBED
1
Journal of research in marketing and entrepreneurship : JRME
1
The marketing review
1
World review of entrepreneurship, management and sustainable development
1
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ECONIS (ZBW)
24
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1
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24
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1
The contemporary football industry : a value-based analysis of social, business structural and organisational stakeholders
Yiapanas, George
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
Accounting, auditing & accountability journal
37
(
2024
)
2
,
pp. 552-585
Persistent link: https://www.econbiz.de/10014514579
Saved in:
2
Examining the marketing performance of the firms from an international dynamic marketing capability perspective : moderating role of marketing leadership team
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
International marketing review
41
(
2024
)
1
,
pp. 138-161
Persistent link: https://www.econbiz.de/10014524774
Saved in:
3
Market-oriented succession effectiveness in family business : case-based evidence from Cyprus family-owned wine business
Georgiou, Thoukis
;
Papasolomou, Ioanna
;
Vrontis, Demetris
; …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014331897
Saved in:
4
Value based marketing : examining the role of leadership support in promoting neuromarketing
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of transnational management : the official …
28
(
2023
)
1/2
,
pp. 141-164
Persistent link: https://www.econbiz.de/10014320170
Saved in:
5
Football industry strategic contextualisation and developmental choices : the case of Cyprus, EU
Yiapanas, George
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
Journal for global business advancement : JGBA
15
(
2022
)
3
,
pp. 318-343
Persistent link: https://www.econbiz.de/10014308964
Saved in:
6
A holistic strategic perspective of football industry stakeholders
Yiapanas, George
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
Journal for international business and entrepreneurship …
14
(
2022
)
3
,
pp. 349-377
Persistent link: https://www.econbiz.de/10013478512
Saved in:
7
Strategic sport sponsorship management : a scale development and validation
Koronios, Konstantinos
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of business research : JBR
130
(
2021
),
pp. 295-307
Persistent link: https://www.econbiz.de/10012544792
Saved in:
8
The antecedents and consequences of Lovemarks : a study of the attitudes and perceptions of football club fans
Shuv-Ami, Avichai
;
Papasolomou, Ioanna
;
Vrontis, Demetris
- In:
Global business & economics review
20
(
2018
)
5/6
,
pp. 612-633
Persistent link: https://www.econbiz.de/10012126543
Saved in:
9
Brand lovemarks scale of sport fans
Shuv-Ami, Avichai
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
Saved in:
10
New measure of brand equity status of a basketball club
Shuv-Ami, Avichai
;
Papasolomou, Ioanna
;
Vrontis, Demetris
- In:
Journal of transnational management : the official …
23
(
2018
)
1
,
pp. 39-63
Persistent link: https://www.econbiz.de/10011848454
Saved in:
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