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~language:"eng"
~person:"Heidemann, Julia"
~person:"Krafft, Manfred"
~subject:"Theorie"
~type:"article"
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Relationship marketing
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Heidemann, Julia
Krafft, Manfred
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Beiträge zum wertorientierten Kundenbeziehungsmanagement
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Electronic markets : the international journal on networked business
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
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Permission marketing and privacy concerns : why do customers (not) grant permissions?
Krafft, Manfred
;
Arden, Christine M.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 39-54
Persistent link: https://www.econbiz.de/10011743757
Saved in:
2
The optimal level of CRM IT investments : an economic model and its application at a financial services provider
Heidemann, Julia
;
Klier, Mathias
;
Landherr, Andrea
; …
- In:
Electronic markets : the international journal on …
23
(
2013
)
1
,
pp. 73-84
Persistent link: https://www.econbiz.de/10009717201
Saved in:
3
Valuation of online social networks : an economic model and its application using the case of xing.com
Gneiser, Martin Sebastian
;
Heidemann, Julia
;
Klier, Mathias
- In:
Beiträge zum wertorientierten Kundenbeziehungsmanagement
,
(pp. 39-57)
.
2010
Persistent link: https://www.econbiz.de/10008938933
Saved in:
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