Wirtz, Bernd W. - 2024 - Second edition
1. Foundations of Digital Business -- 2. Mobile Business -- 3. Social Media Business -- 4. Digital Government -- 5 … Ecosystem, Disintermediation and Disruption -- 13. B2C Digital Business Models -- 14. Digital B2B Business Models -- 15. Digital … Business Strategy -- 16. Digital Transformation and Digital Organization -- 17. Digital Marketing and Electronic Commerce -- 18 …