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~language:"eng"
~person:"Schramm-Klein, Hanna"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Distribution channel
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Vertriebsweg
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Einzelhandel
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Retail trade
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Consumer behaviour
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Schramm-Klein, Hanna
Neslin, Scott A.
11
Verhoef, Peter C.
6
Frasquet Deltoro, Marta
5
Konuş, Umut
5
Shankar, Venkatesh
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Pauwels, Koen
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Ruyter, Ko de
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Sesé, F. Javier
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Straker, Karla
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Valentini, Sara
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Wrigley, Cara
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Bhatnagar, Swati
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Chocarro, Raquel
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Dutta, Shantanu
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Gao, Fei
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Gu, Flora Fang
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Karjaluoto, Heikki
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Kushwaha, Tarun
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Lajos, Joseph
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Mollá Descals, Alejandro
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Montaguti, Elisa
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Neslin, Scott
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Rajaobelina, Lova
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Schumann, Jan Hendrik
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Sousa, Rui
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Soysal, Gonca
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Steinmann, Sascha
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Wagner, Gerhard
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Wang, Danny T.
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Yadav, Rajan
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Zhang, Chuang
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Zhuang, Guijun
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Ailawadi, Kusum L.
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Akturk, M. Serkan
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Amorim, Marlene
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European retail research
1
Journal of business research : JBR
1
Marketing : ZFP ; journal of research and management
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
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Online retailing across e-channels and e-channel touchpoints : Empirical studies of consumer behavior in the multichannel e-commerce environment
Wagner, Gerhard
;
Schramm-Klein, Hanna
;
Steinmann, Sascha
- In:
Journal of business research : JBR
107
(
2020
),
pp. 256-270
Persistent link: https://www.econbiz.de/10012156755
Saved in:
2
An exploratory investigation of multidimensional customer contact sequences : insights into customer behaviour in multichannel retailing
Steinmann, Sascha
;
Schramm-Klein, Hanna
;
Mau, Gunnar
; …
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
2
,
pp. 75-91
Persistent link: https://www.econbiz.de/10011566849
Saved in:
3
Cross-channel integration : is it valued by customers?
Schramm-Klein, Hanna
;
Wagner, Gerhard
;
Steinmann, Sascha
; …
- In:
The international review of retail, distribution and …
21
(
2011
)
5
,
pp. 501-511
Persistent link: https://www.econbiz.de/10009492161
Saved in:
4
Integrated retail channels in multichannel retailing : do linkages between retail channels impact customer loyalty?
Schramm-Klein, Hanna
- In:
European retail research
24
(
2010
)
2
,
pp. 111-128
Persistent link: https://www.econbiz.de/10008760375
Saved in:
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