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~language:"eng"
~subject:"Credit card industry"
~subject:"Delinquency risk"
~subject:"Kundenwert"
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Credit card industry
Delinquency risk
Kundenwert
Beziehungsmarketing
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Consumer behaviour
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Credit card
4
Konsumentenverhalten
4
Kreditkarte
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Kreditkartengesellschaft
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Credit cards
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Customer value
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Interest rate
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CBPS
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Credit card profitability
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Customer acquisition
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Finite mixture model
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Murthi, B. P. S.
5
Steffes, Erin M.
3
Rao, Ram C.
2
Steffes, Erin
2
Girju, Marina
1
Kasaian, Keyvan
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Rasheed, Abdul M. A.
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Journal of financial services marketing : JFSM
4
International journal of bank marketing
1
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ECONIS (ZBW)
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1
Effects of teaser rates on new credit card customers' spending and borrowing : an empirical analysis
Kasaian, Keyvan
;
Murthi, B. P. S.
;
Steffes, Erin
- In:
International journal of bank marketing
40
(
2022
)
7
,
pp. 1555-1574
Persistent link: https://www.econbiz.de/10013532384
Saved in:
2
The effect of promotional interest rates on customer borrowing and payment behavior in the credit card industry
Murthi, B. P. S.
;
Girju, Marina
;
Steffes, Erin
- In:
Journal of financial services marketing : JFSM
24
(
2019
)
1/2
,
pp. 11-20
Persistent link: https://www.econbiz.de/10012059997
Saved in:
3
What price loyalty? : a fresh look at loyalty programs in the credit card industry
Murthi, B. P. S.
;
Steffes, Erin M.
;
Rasheed, Abdul M. A.
- In:
Journal of financial services marketing : JFSM
16
(
2011/12
)
1
,
pp. 5-13
Persistent link: https://www.econbiz.de/10009161454
Saved in:
4
Why are some modes of acquisition more profitable? : a study of the credit card industry
Steffes, Erin M.
;
Murthi, B. P. S.
;
Rao, Ram C.
- In:
Journal of financial services marketing : JFSM
16
(
2011/12
)
2
,
pp. 92-100
Persistent link: https://www.econbiz.de/10009385087
Saved in:
5
Acquisition, affinity and rewards : do they stay or do they go?
Steffes, Erin M.
;
Murthi, B. P. S.
;
Rao, Ram C.
- In:
Journal of financial services marketing : JFSM
13
(
2008/09
)
3
,
pp. 221-233
Persistent link: https://www.econbiz.de/10003802563
Saved in:
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