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~language:"eng"
~subject:"E-Mail"
~subject:"Marketing management"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Ratgeber"
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E-Mail
Marketing management
Direct marketing
496
Direktmarketing
496
Consumer behaviour
132
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132
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110
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110
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2
Limbu, Yam B.
2
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2
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2
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Albers, Sönke
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Journal of business research : JBR
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing research : JMR
3
Journal of the Academy of Marketing Science
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of global marketing
2
Journal of marketing communications
2
Market : review for marketing theory and practice
2
Marketing intelligence & planning
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
APROMA review
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Agricultural and Food Economics : AFE
1
Agricultural economics : the journal of the International Association of Agricultural Economists
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Central European business review : CEBR
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Direct marketing : an international journal
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European review of agricultural economics : ERAE
1
Information systems research : ISR
1
International journal of business policy and economics
1
International journal of electronic business
1
International journal of market research
1
International journal of technology marketing : IJTMkt
1
International journal of wine business research : IJWBR
1
Journal of business communication : JBC
1
Journal of international economic review
1
Journal of internet commerce
1
Journal of marketing analytics : JMA
1
Journal of promotion management : JPM
1
Journal of public policy & marketing
1
Journal of retailing and consumer services
1
Journal of targeting, measurement and analysis for marketing
1
Journal of the Operational Research Society : OR
1
Management
1
Management information systems : mis quarterly
1
Management science : journal of the Institute for Operations Research and the Management Sciences
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Studies and scientific researches / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau"
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ECONIS (ZBW)
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1
Direct mail to prospects and email to current customers? : modeling and field-testing multichannel marketing
Valenti, Albert
;
Srinivasan, Shuba
;
Yildirim, Gokhan
; …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
3
,
pp. 815-834
Persistent link: https://www.econbiz.de/10015047983
Saved in:
2
The value relevance of digital marketing capabilities to firm performance
Homburg, Christian
;
Wielgos, Dominik
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 666-688
Persistent link: https://www.econbiz.de/10013389223
Saved in:
3
Using supervised machine learning methods for RFM segmentatio : a casino direct marketing communication case
Bratina, Danijel
;
Faganel, Armand
- In:
Market : review for marketing theory and practice
35
(
2023
)
1
,
pp. 7-22
Persistent link: https://www.econbiz.de/10014315007
Saved in:
4
Ethical issues in pharmaceutical marketing : a systematic review and future research agenda
Limbu, Yam B.
;
Huhmann, Bruce A.
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012821769
Saved in:
5
The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida
;
Huh, Jisu
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10012821770
Saved in:
6
Understanding donor preferences to optimise charity marketing and communications
Ferguson, Kimberley
- In:
International journal of market research
64
(
2022
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10012794292
Saved in:
7
Practitioner perspectives on key challenges in pharmaceutical marketing and future research opportunities
Morgan, Carter
;
Zane, Daniel M.
- In:
Journal of public policy & marketing
41
(
2022
)
4
,
pp. 368-382
Persistent link: https://www.econbiz.de/10013384453
Saved in:
8
Why do you want a relationship, anyway? : consent to receive marketing communications and donors' willingness to engage with nonprofits
Minguez, Ana
;
Sesé, F. Javier
- In:
Journal of business research : JBR
148
(
2022
),
pp. 356-367
Persistent link: https://www.econbiz.de/10013325489
Saved in:
9
The effectiveness of triggered email marketing in addressing browse abandonments
Goic, Marcel
;
Rojas, Andrea
;
Saavedra, Ignacio
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 118-145
Persistent link: https://www.econbiz.de/10013041326
Saved in:
10
Sales management of the chain retail establishments
Zolotukhina, Elena B.
;
Bakharev, Volodymyr V.
; …
- In:
International journal of business policy and economics
14
(
2021
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10013191903
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