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~language:"eng"
~subject:"Fair trade"
~subject:"Markenartikel"
~subject:"USA"
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Fair trade
Markenartikel
USA
Confectionery
64
Süßwaren
54
Consumer behaviour
14
Konsumentenverhalten
13
Großbritannien
7
United Kingdom
7
Fairer Handel
5
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5
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5
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4
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Cocoa market
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3
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3
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3
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3
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3
Zahlungsbereitschaftsanalyse
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confectionery
3
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2
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2
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2
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2
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Babula, Ronald Alexander
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1
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1
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1
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1
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1
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1
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1
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RJR Nabisco, Inc.
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Journal of advertising research
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The journal of brand management : an international journal
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Agricultural economics : the journal of the International Association of Agricultural Economists
1
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Cultural studies and anti-consumerism : a critical encounter
1
Fair trade : the challenges of transforming globalization
1
International journal of consumer studies
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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ECONIS (ZBW)
13
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1
Optimizing the amount of entertainment in advertising : what's so funny about tracking reactions to humor?
Teixeira, Thales S.
;
Stipp, Horst
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 286-296
Persistent link: https://www.econbiz.de/10010199588
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2
Cointegrated vector autoregression methods : an application to non-normally behaving data on selected US sugar-related markets
Babula, Ronald Alexander
(
contributor
); …
-
2005
Persistent link: https://www.econbiz.de/10002717669
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3
Reasons for non-consideration of brands and the role of prior experience
Bogomolova, Svetlana
;
Millburn, Sandra
- In:
The journal of brand management : an international journal
19
(
2011/12
)
4
,
pp. 304-317
Persistent link: https://www.econbiz.de/10009428109
Saved in:
4
Assessing brand vulnerability across product assortments
Kumar, Piyush
;
Dass, Mayukh
- In:
The journal of brand management : an international journal
19
(
2011/12
)
9
,
pp. 801-814
Persistent link: https://www.econbiz.de/10009621236
Saved in:
5
Resource advantage theory and fair trade social enterprises
Doherty, Bob
- In:
Journal of strategic marketing
19
(
2011
)
4
,
pp. 357-380
Persistent link: https://www.econbiz.de/10009296540
Saved in:
6
Consuming the campesino : fair trade marketing between recognition and romantic commodification
Zick Varul, Matthias
- In:
Cultural studies and anti-consumerism : a critical encounter
,
(pp. 136-161)
.
2011
Persistent link: https://www.econbiz.de/10009233479
Saved in:
7
Fair trade's dual aspect : the communications challenge of fair trade marketing
Golding, Kirsty Michelle
- In:
Journal of macromarketing : examining the interactions …
29
(
2009
)
2
,
pp. 160-171
Persistent link: https://www.econbiz.de/10003861838
Saved in:
8
Measuring consumer's willingness to pay for organic and Fair Trade products
Didier, Tagbata
;
Lucie, Sirieix
- In:
International journal of consumer studies
32
(
2008
)
5
,
pp. 479-490
Persistent link: https://www.econbiz.de/10003764602
Saved in:
9
The impact of advertising in the US sweet confection market
Kitt, Janette
;
Sträter, Peter
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 22-29
Persistent link: https://www.econbiz.de/10003688968
Saved in:
10
Mainstreaming Fair Trade in global production networks : own brand fruit and chocolate in UK supermarkets
Barrientos, Stephanie
;
Smith, Sally
- In:
Fair trade : the challenges of transforming globalization
,
(pp. 103-122)
.
2007
Persistent link: https://www.econbiz.de/10003495800
Saved in:
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