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~language:"eng"
~subject:"Marketing management"
~type_genre:"Case study"
~type_genre:"Reprint"
~type_genre:"Übersichtsarbeit"
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Search: subject_exact:"Brand image"
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Marketing management
Markenimage
124
Brand image
119
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52
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52
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48
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48
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28
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26
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16
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10
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10
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9
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Keller, Kevin Lane
5
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1
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1
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1
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1
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1
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1
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1
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Measuring and managing brands
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Brand management ; Vol. 1
1
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Building corporate identity, image and reputation in the digital era
1
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1
European journal of marketing : EJM
1
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ECONIS (ZBW)
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1
Brand knowledge, brand community and brand engagement
Gupta, Suraksha
;
Cao, Dongmei
;
Abuelmaatti, Aisha
- In:
Building corporate identity, image and reputation in …
,
(pp. 444-466)
.
2022
Persistent link: https://www.econbiz.de/10012609416
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2
Extending the theory of metaphor in marketing : the case of the art gallery
Rentschler, Ruth
;
Jogulu, Uma
;
Kershaw, Anne
;
Osborne, …
- In:
Journal of marketing management : MM
28
(
2012
)
11/12
,
pp. 1464-1485
Persistent link: https://www.econbiz.de/10009701997
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3
Branding familiness in tourism family firms
Presas, Pilar
;
Muñoz, Dolors
;
Guia, Jaume
- In:
The journal of brand management : an international journal
18
(
2010/11
)
4/5
,
pp. 274-284
Persistent link: https://www.econbiz.de/10008905666
Saved in:
4
Marketing strategy of a Chinese TV manufacturer : the case of Konka
Fetscherin, Marc
;
Beuttenmuller, Paul
- In:
Handbook of contemporary marketing in China : theories …
,
(pp. 243-261)
.
2011
Persistent link: https://www.econbiz.de/10008987099
Saved in:
5
Brand heritage and the renaissance of Cunard
Hudson, Bradford T.
- In:
European journal of marketing : EJM
45
(
2011
)
9/10
,
pp. 1538-1556
Persistent link: https://www.econbiz.de/10009378590
Saved in:
6
Building strong brands in a modern marketing communications environment
Keller, Kevin Lane
- In:
The evolution of integrated marketing communications : …
,
(pp. 65-81)
.
2011
Persistent link: https://www.econbiz.de/10009232920
Saved in:
7
Food health branding : the role of marketing mix elements and public discourse in conveying a healthy brand image
Chrysochou, Polymeros
- In:
Journal of marketing communications
16
(
2010
)
1/2
,
pp. 69-85
Persistent link: https://www.econbiz.de/10003952932
Saved in:
8
International Committee of the Red Cross : emblems of humanity
Torres, Ann M.
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 223-235
Persistent link: https://www.econbiz.de/10003989410
Saved in:
9
The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924114
Saved in:
10
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924344
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