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~language:"eng"
~subject:"Marketingmanagement"
~type_genre:"Aufsatz im Buch"
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Marketingmanagement
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5
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5
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3
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Kellogg on marketing : the marketing faculty of the kellog school of management
22
The Routledge companion to strategic marketing
16
Market orientation : transforming food and agribusiness around the customer
15
Measuring and managing brands
12
E-marketing ; Vol. 3
11
Kellogg on marketing
11
Marketing strategy processes and tools
11
Handbook of marketing strategy
10
Marketing strategy organization and implementation
10
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
10
Strategies and communications for innovations : an integrative management view for companies and networks
10
Improving marketing strategies for private label products
9
Integrated marketing communication
9
Strategic market creation : a new perspective on marketing and innovation management
9
Strategy and communication for innovation
9
E-marketing ; Vol. 1
8
Enhancing customer engagement through location-based marketing
8
Entrepreneurship marketing : principles and practice of SME marketing
8
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
8
Using influencer marketing as a digital business strategy
8
Building corporate identity, image and reputation in the digital era
7
Digital marketing strategies and models for competitive business
7
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
7
Handbook of marketing and finance
7
Proceedings of the 19th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 1-3, 2011
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
The impact of theory on representations of the consumer and the marketing organisation
7
Case studies on MNCs in India
6
Contemporary research in e-branding
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Handbook of research on effective advertising strategies in the social media age
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Handbook of research on mobile marketing management
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Sensory marketing : research on the sensuality of products
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Sustainable marketing, branding, and reputation management : strategies for a greener future
6
The marketing book
6
The profit impact of marketing strategy project : retrospect and prospects
6
A master class in brand planning : the timeless works of Stephen King
5
Customer relationship management in electronic markets
5
Driving traffic and customer activity through affiliate marketing
5
Fundamentals of marketing research ; Vol. 1
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ECONIS (ZBW)
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1
Introduction to artificial intelligence and its importance in modern business
management
Thakur, Reetika
- In:
Leveraging AI and emotional intelligence in …
,
(pp. 133-165)
.
2024
Persistent link: https://www.econbiz.de/10014465932
Saved in:
2
Corporate fashion and circular economy : how to manage ethical challenges in marketing of B2B textiles
Sönnichsen, Sönnich Dahl
- In:
Creating a sustainable competitive position : ethical …
,
(pp. 33-57)
.
2023
Persistent link: https://www.econbiz.de/10014455189
Saved in:
3
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
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4
Impact of market orientation on technological innovation
Xu, Zhoucan
- In:
Internet finance and digital economy : advances in …
,
(pp. 417-431)
.
2024
Persistent link: https://www.econbiz.de/10014534186
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5
How startups develop CSR to build brand reputation : a qualitative pilot study
Papa, Elena
;
Daskou, Sofia
- In:
Economic Growth, Prosperity and Sustainability in the …
,
(pp. 335-351)
.
2024
Persistent link: https://www.econbiz.de/10015064626
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6
Brand resilience : surviving a brand crisis
Copulsky, Jonathan R.
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 205-223)
.
2023
Persistent link: https://www.econbiz.de/10014283174
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7
Artificial intelligence and service marketing innovation
R., Monica
;
Soju, Aswin Varghese
;
B., Sathish Kumar
- In:
AI innovation in services marketing
,
(pp. 150-172)
.
2024
Persistent link: https://www.econbiz.de/10014557934
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8
Artificial intelligence (AI) algorithms in Nigeria's integrated marketing communications
Adeyinka, Kehinde Iyioluwa
;
Chiwaridzo, Option Takunda
; …
- In:
AI-driven marketing research and data analytics
,
(pp. 67-81)
.
2024
Persistent link: https://www.econbiz.de/10014558855
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9
Artificial intelligence-driven advertising and customer targeting : precision marketing strategies in Zimbabwe
Takunda, Chiwaridzo Option
;
Iyioluwa, Adeyinka Kehinde
- In:
AI-driven marketing research and data analytics
,
(pp. 98-117)
.
2024
Persistent link: https://www.econbiz.de/10014558894
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10
Digital marketing and customer experience strategy : leveraging digital channels for marketing and customer engagement
Cevher, Muhammed Fatih
- In:
Trends, challenges, and practices in contemporary …
,
(pp. 149-167)
.
2024
Persistent link: https://www.econbiz.de/10014487585
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