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~type_genre:"Collection of articles written by one author"
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Search: subject_exact:"Psychology of advertising"
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Psychology of advertising
6
Werbepsychologie
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Golla, Benedikt Maximilian Johannes
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Krugman, Edward P.
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Ponce-Rodriguez, Alejandro
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Rashad, Inas
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Marketing and consumer psychology series
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ECONIS (ZBW)
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Influencing affective forecasts for material products
Stangl, Theresa
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2014
Persistent link: https://www.econbiz.de/10010406475
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2
The sharing economy - how new business models influence consumer behavior
Risom, Kathrin
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2018
Persistent link: https://www.econbiz.de/10011898759
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3
Effects of processing fluency on affective and cognitive judgments
Golla, Benedikt Maximilian Johannes
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2017
Persistent link: https://www.econbiz.de/10011875896
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4
Consumer behavior and advertising involvement : selected works of Herbert E. Krugman
Krugman, Herbert E.
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2008
Persistent link: https://www.econbiz.de/10003683027
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5
Consumer and firm behavior in the credit card market
Ponce-Rodriguez, Alejandro
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2008
Persistent link: https://www.econbiz.de/10011573948
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6
Essays in the economics of obesity
Rashad, Inas
-
2004
Persistent link: https://www.econbiz.de/10003383775
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