Ruizalba Robledo, José Luis; Vallespín Arán, María; … - In: Investigaciones europeas de Dirección y Economía de … 21 (2015) 2, pp. 84-92
Internal marketing orientation (IMO) can be used as a tool for managing employees’ knowledge that allows companies to … articulate a response to their needs. IMO through proper management of human capital facilitates more effective competition and a … more agile response to market demands. This study analyzes the three dimensions that make up IMO and involve knowledge …