Delgado Fernández, Mercedes - In: Revista de Métodos Cuantitativos para la Economía y … 29 (2020), pp. 38-56
The article deals with the use of experimental design in business innovation projects. Firstly, the foundations of … experimental design are presented, with special emphasis on the process approach and its applicability in innovation. The second … section proposes a guide for its application in business innovation projects, such as products, processes, organizational and …