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~person:"Abu Karim, Rizuwan"
~person:"Disegna, Marta"
~person:"Dreifalt, Nathalie"
~subject:"Country of origin"
~subject:"International marketing"
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Country of origin
International marketing
Brand image
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Abu Karim, Rizuwan
Disegna, Marta
Dreifalt, Nathalie
Basfirinci, Cigdem
3
Grudecka, Anna
3
Samiee, Saeed
3
Vescovi, Tiziano
3
Bertoli, Giuseppe
2
Carneiro, Jorge Manoel Teixeira
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Checchinato, Francesca
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De Mattos, Claudio
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Deb, Madhurima
2
Ghauri, Pervez N.
2
Giraldi, Janaina de Moura Engracia
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Jain, Subhash C.
2
Magnusson, Peter
2
Mai, Robert
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Moon, Byeong-joon
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Salciuviene, Laura
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Saldivar, Roberto
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Streder, Ruth Salomea
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Westjohn, Stanford A.
2
Witek-Hajduk, Marzanna Katarzyna
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Zolfagharian, Mohammadali
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Agnoli, Lara
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Ahmed, Sadrudin A.
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Aichner, Thomas
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Ar, Aybeniz Akdeniz
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Bande-Vilela, Belén
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of Islamic marketing
1
Journal of customer behaviour
1
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ECONIS (ZBW)
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Integrating country of origin, brand image and halal product knowledge : the case of the South Korean skincare in Indonesia
Mahri, A. Jajang W.
;
Juliana, Juliana
;
Monoarfa, Hilda
; …
- In:
Journal of Islamic marketing
15
(
2024
)
1
,
pp. 244-259
Persistent link: https://www.econbiz.de/10014451927
Saved in:
2
A mixed-method approach to study country of origin effects on brand perceptions in international online behaviour
Drennan, Todd
;
Lindh, Cecilia Thilenius
;
Dreifalt, Nathalie
- In:
Journal of customer behaviour
20
(
2021
)
4
,
pp. 275-299
Persistent link: https://www.econbiz.de/10014424100
Saved in:
3
The challenge of publishing research about a never-ending subject for marketing scholars : the country of origin
Checchinato, Francesca
;
Disegna, Marta
;
Vescovi, Tiziano
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
2
,
pp. 160-165
Persistent link: https://www.econbiz.de/10011891430
Saved in:
4
Does country of origin affect brand associations? : the case of Italian brands in China
Checchinato, Francesca
;
Disegna, Marta
;
Vescovi, Tiziano
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 409-421
Persistent link: https://www.econbiz.de/10010408599
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