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~person:"Adams, Frank G."
~person:"Akaka, Melissa Archpru"
~person:"Frow, Pennie"
~person:"Hughes, Tim"
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Search: subject_exact:"Service-Dominant Logic"
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Service-dominant logic
30
Service-Dominant Logic
26
Betriebliche Wertschöpfung
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Value creation
14
Marketing theory
13
Marketingtheorie
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10
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service-dominant logic
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Marketingmanagement
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Adams, Frank G.
Akaka, Melissa Archpru
Frow, Pennie
Hughes, Tim
Vargo, Stephen L.
56
Lusch, Robert F.
37
Edvardsson, Bo
24
Barile, Sergio
13
Grönroos, Christian
13
Polese, Francesco
13
Ng, Irene
10
Saviano, Marialuisa
10
Tronvoll, Bård
10
Mele, Cristina
9
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8
Koskela-Huotari, Kaisa
8
Strandvik, Tore
8
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7
Drengner, Jan
7
Jaakkola, Elina
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Löbler, Helge
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Skålén, Per
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Woratschek, Herbert
7
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Osei-Frimpong, Kofi
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E-novation for competitive advantage in collaborative globalization : technologies for emerging e-business strategies
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ECONIS (ZBW)
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Happiness and co-creation of value : playing the blues
Hughes, Tim
;
Vafeas, Mario
- In:
Marketing theory
21
(
2021
)
4
,
pp. 579-589
Persistent link: https://www.econbiz.de/10012660678
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2
Formalizing service-dominant logic as a general theory of markets : taking stock and moving forward
Akaka, Melissa Archpru
;
Koskela-Huotari, Kaisa
;
Vargo, …
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 375-389
Persistent link: https://www.econbiz.de/10012819663
Saved in:
3
Marketing agency/client service-for-service provision in an age of digital transformation
Hughes, Tim
;
Vafeas, Mario
- In:
Journal of business-to-business marketing
26
(
2019
)
3/4
,
pp. 265-280
Persistent link: https://www.econbiz.de/10012196308
Saved in:
4
Microfoundations for macromarketing : a metatheoretical lens for bridging the micro-macro divide
Akaka, Melissa Archpru
;
Vargo, Stephen L.
;
Nariswari, …
- In:
Journal of macromarketing
43
(
2023
)
1
,
pp. 61-75
Persistent link: https://www.econbiz.de/10014233693
Saved in:
5
From promise to perspective : reconsidering value propositions from a service-dominant logic orientation
Vargo, Stephen L.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 309-311
Persistent link: https://www.econbiz.de/10012285189
Saved in:
6
Rethinking the process of diffusion in innovation : a service-ecosystems and institutional perspective
Vargo, Stephen L.
;
Akaka, Melissa Archpru
;
Wieland, Heiko
- In:
Journal of business research : JBR
116
(
2020
),
pp. 526-534
Persistent link: https://www.econbiz.de/10012257653
Saved in:
7
A dynamic market conceptualization for entrepreneurial marketing : the co-creation of opportunities
Whalen, Peter S.
;
Akaka, Melissa Archpru
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011580587
Saved in:
8
Antecedents to value diminution : a dyadic perspective
Vafeas, Mario
;
Hughes, Tim
;
Hilton, Toni
- In:
Marketing theory
16
(
2016
)
4
,
pp. 469-491
Persistent link: https://www.econbiz.de/10011645950
Saved in:
9
Conceptualizing and communicating value in business markets : from value in exchange to value in use
Eggert, Andreas
;
Ulaga, Wolfgang
;
Frow, Pennie
;
Payne, …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 80-90
Persistent link: https://www.econbiz.de/10011822306
Saved in:
10
Emergence and phase transitions in service ecosystems
Polese, Francesco
;
Payne, Adrian
;
Frow, Pennie
;
Sarno, …
- In:
Journal of business research : JBR
127
(
2021
),
pp. 25-34
Persistent link: https://www.econbiz.de/10012494402
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