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~person:"Adamus-Matuszyńska, Anna"
~person:"Anda, Béla"
~person:"Baumgarth, Carsten"
~person:"Burger, Joanna"
~subject:"Verlagswesen"
~type_genre:"Collection of articles of several authors"
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Erfolgreiche Führung von Medienmarken : Strategien für Positionierung, Markentransfers und Branding
Baumgarth, Carsten
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002007647
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