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~person:"Agnihotri, Raj"
~subject:"Marketingmanagement"
~subject:"Social Web"
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Marketingmanagement
Social Web
B-to-B-Marketing
11
Business-to-business marketing
11
Social web
8
Lieferantenmanagement
6
Salespeople
6
Selling
6
Supplier relationship management
6
Verkauf
6
Verkaufspersonal
6
Beziehungsmarketing
3
Internet marketing
3
Marketing management
3
Online-Marketing
3
Relationship marketing
3
Sales performance
3
Artificial intelligence
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Customer satisfaction
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E-commerce
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Electronic Commerce
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Kundenzufriedenheit
2
Künstliche Intelligenz
2
Learning organization
2
Lernende Organisation
2
Sales
2
Social media
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AI adoption
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Adaptive selling
1
Ambidextrous organization
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B2B
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B2B export market
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B2B sales
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B2B selling
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Benchmarking
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Betriebliche Wertschöpfung
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9
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Agnihotri, Raj
Kleinaltenkamp, Michael
16
Di Benedetto, C. Anthony
8
Lindgreen, Adam
7
Terho, Harri
7
Hofmaier, Richard
6
Itani, Omar S.
5
Lilien, Gary L.
5
Plinke, Wulff
5
Cartwright, Severina
4
Christodoulides, George
4
Grewal, Rajdeep
4
Kreutzer, Ralf T.
4
Möller, K. E. Kristian
4
Pepels, Werner
4
Pitt, Leyland F.
4
Rumler, Andrea
4
Ulaga, Wolfgang
4
Valla, Jean-Paul
4
Wille-Baumkauff, Benjamin
4
Backhaus, Klaus
3
Bill, Fabian
3
Blankson, Charles
3
Blythe, Jim
3
Claßen, Matthias
3
Cova, Bernard
3
Dingus, Rebecca
3
Eggert, Andreas
3
Fließ, Sabine
3
Guo, Chiquan
3
Haas, Alexander
3
Homburg, Christian
3
Hüttner, Manfred
3
Jacob, Frank
3
Johnston, Wesley J.
3
Kalra, Ashish
3
Keränen, Joona
3
Kliche, Mario
3
Lim, Weng Marc
3
Michaelidou, Nina
3
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Industrial marketing management : the international journal for industrial and high-tech firms
6
Journal of business logistics
1
Journal of the Academy of Marketing Science
1
The journal of personal selling & sales management : JPSSM
1
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ECONIS (ZBW)
9
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1
Utilizing social media in a supply chain B2B setting : a knowledge perspective
Agnihotri, Raj
;
Kalra, Ashish
;
Chen, Haozhe
;
Daugherty, …
- In:
Journal of business logistics
43
(
2022
)
2
,
pp. 189-208
Persistent link: https://www.econbiz.de/10013347428
Saved in:
2
Social media analytics for business-to-business marketing
Agnihotri, Raj
;
Bakeshloo, Khashayar Afshar
;
Mani, Sudha
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 110-126
Persistent link: https://www.econbiz.de/10014454859
Saved in:
3
Social media and B2B sales : an integrative framework and future directions
Agnihotri, Raj
;
John-Mariadoss, Babu
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 377-380
Persistent link: https://www.econbiz.de/10013259105
Saved in:
4
Marketing analytics capability, artificial intelligence adoption, and firms' competitive advantage : evidence from the manufacturing industry
Hossain, Md Afnan
;
Agnihotri, Raj
;
Rushan, Md Rifayat Islam
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 240-255
Persistent link: https://www.econbiz.de/10014226506
Saved in:
5
In pursuit of an effective B2B digital marketing strategy in an emerging market
Vieira, Valter Afonso
;
Almeida, Marcos Inácio Severo de
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 1085-1108
Persistent link: https://www.econbiz.de/10012153439
Saved in:
6
Reflections on "social media : influencing customer satisfaction in B2B sales" and a research agenda
Nunan, Daniel
;
Sibai, Olivier
;
Schivinski, Bruno
; …
- In:
Industrial marketing management : the international …
75
(
2018
),
pp. 31-36
Persistent link: https://www.econbiz.de/10011963365
Saved in:
7
Social media use in B2b sales and its impact on competitive intelligence collection and adaptive selling : examining the role of learning orientation as an enabler
Itani, Omar S.
;
Agnihotri, Raj
;
Dingus, Rebecca
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 64-79
Persistent link: https://www.econbiz.de/10011775972
Saved in:
8
Social media : influencing customer satisfaction in B2B sales
Agnihotri, Raj
;
Dingus, Rebecca
;
Hu, Michael Y.
;
Krush, …
- In:
Industrial marketing management : the international …
53
(
2016
),
pp. 172-180
Persistent link: https://www.econbiz.de/10011448094
Saved in:
9
Bringing "social" into sales : the impact of salespeople's social media use on service behaviors and value creation
Agnihotri, Raj
;
Kothandaraman, Prabakar
;
Kashyp, Rajiv
; …
- In:
The journal of personal selling & sales management : JPSSM
32
(
2012
)
3
,
pp. 333-348
Persistent link: https://www.econbiz.de/10009579256
Saved in:
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