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~person:"Ahn, Jiseon"
~person:"Kaushik, Arun Kumar"
~subject:"Malaysia"
~subject:"Markenimage"
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Search: "Customer relationship management"
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Malaysia
Markenimage
Beziehungsmarketing
26
Relationship marketing
26
Consumer behaviour
21
Konsumentenverhalten
21
Brand management
16
Markenführung
16
Brand image
12
Customer satisfaction
10
Kundenzufriedenheit
10
Brand
6
Markenartikel
6
Customer integration
5
Customer value
5
Emotion
5
Kundenintegration
5
Kundenwert
5
Brand loyalty
4
Confidence
4
Destination management
4
Destinationsmanagement
4
Dienstleistungsqualität
4
Gastronomie
4
Holiday behaviour
4
Restaurant industry
4
Service quality
4
Tourism marketing
4
Tourismusmarketing
4
Urlaubsverhalten
4
Vertrauen
4
Betriebliche Wertschöpfung
3
Cognition
3
Internet marketing
3
Kognition
3
Markentreue
3
Online retailing
3
Online-Handel
3
Online-Marketing
3
Value creation
3
Willingness to pay
3
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1
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13
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13
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13
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English
13
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Ahn, Jiseon
Kaushik, Arun Kumar
Loureiro, Sandra Maria Correia
16
Gil Saura, Irene
12
Han, Heesup
12
Japutra, Arnold
11
Kumar, Vikas
10
Hollebeek, Linda D.
9
Hyun, Sunghyup Sean
9
Khan, Imran
9
King, Ceridwyn
9
Ndubisi, Nelson Oly
9
Šerić, Maja
9
Fetscherin, Marc
8
Guzman, Francisco
8
Osman, Zahir
8
Sarkar, Abhigyan
8
Ekinci, Yuksel
7
Huber, Frank
7
Leckie, Civilai
7
Prentice, Catherine
7
Sreejesh, S.
7
Veloutsou, Cleopatra
7
Augusto, Mário Gomes
6
Chahal, Hardeep
6
Das, Gopal
6
Hwang, Jinsoo
6
Iglesias, Oriol
6
Johnson, Lester W.
6
Khamitov, Mansur
6
MacInnis, Deborah J.
6
Rahman, Zillur
6
Rather, Raouf Ahmad
6
Roy, Sanjit
6
Sarkar, Juhi Gahlot
6
Thomson, Matthew
6
Bilgihan, Anil
5
Brodie, Roderick J.
5
Civelek, Mustafa Emre
5
Kang, Juhee
5
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Published in...
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Journal of travel and tourism marketing
5
Journal of vacation marketing
2
International journal of hospitality management
1
Journal of business research : JBR
1
Journal of global marketing
1
Journal of strategic marketing
1
The international review of retail, distribution and consumer research
1
Total quality management & business excellence
1
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ECONIS (ZBW)
13
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1
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13
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1
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
2
Effect of customers' skepticism toward CSR practices on customers' behavior in luxury service context
Hyun, Hyowon
;
Hong, EunPyo
;
Ahn, Jiseon
;
Park, Jungkun
- In:
Journal of travel and tourism marketing
41
(
2024
)
1
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014513607
Saved in:
3
Role of brand heritage in local and franchise restaurant service
Ahn, Jiseon
- In:
Total quality management & business excellence
34
(
2023
)
13/14
,
pp. 1882-1895
Persistent link: https://www.econbiz.de/10014369732
Saved in:
4
Building relationship orientation among travelers through destination brand authenticity
Kumar, Vikas
;
Kaushal, Vikrant
;
Kaushik, Arun Kumar
- In:
Journal of vacation marketing
29
(
2023
)
3
,
pp. 331-347
Persistent link: https://www.econbiz.de/10014293847
Saved in:
5
Make every interaction count - assessing the role of customers’ self-construal on value co-creation at service encounters
Shamim, Amjad
;
Ahn, Jiseon
;
Khan, Imran
;
Shah, Mahmood
; …
- In:
The international review of retail, distribution and …
33
(
2023
)
2
,
pp. 178-201
Persistent link: https://www.econbiz.de/10014292095
Saved in:
6
Engaging customers through brand authenticity perceptions : the moderating role of self-congruence
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of business research : JBR
138
(
2022
),
pp. 26-37
Persistent link: https://www.econbiz.de/10013197775
Saved in:
7
Impacts of cruise industry corporate social responsibility reputation on customers' loyalty : mediating role of trust and identification
Ahn, Jiseon
;
Shamim, Amjad
;
Park, Jungkun
- In:
International journal of hospitality management
92
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012425029
Saved in:
8
Does experience affect engagement? : role of destination brand engagement in developing brand advocacy and revisit intentions
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of travel and tourism marketing
37
(
2020
)
3
,
pp. 332-346
Persistent link: https://www.econbiz.de/10012289335
Saved in:
9
Building consumer-brand relationships through brand experience and brand identification
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of strategic marketing
28
(
2020
)
1
,
pp. 39-59
Persistent link: https://www.econbiz.de/10012202793
Saved in:
10
Effectiveness of demographic characteristics in understanding Malaysian customers' perceived value of the integrated resort sector
Ahn, Jiseon
- In:
Journal of vacation marketing
26
(
2020
)
2
,
pp. 195-210
Persistent link: https://www.econbiz.de/10012213327
Saved in:
1
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