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~person:"Akaka, Melissa Archpru"
~person:"Caridà, Angela"
~subject:"Ressourcenorientierter Ansatz"
~subject:"Services marketing"
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Search: subject_exact:"Service-Dominant Logic"
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Ressourcenorientierter Ansatz
Services marketing
Service-dominant logic
16
Service-Dominant Logic
14
Betriebliche Wertschöpfung
7
Marketing theory
7
Marketingtheorie
7
Value creation
7
Institutions
5
service-dominant logic
5
Customer integration
4
Kundenintegration
4
value cocreation
4
Dienstleistung
3
Dienstleistungsmarketing
3
Innovation
3
Marketing management
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Marketingmanagement
3
Service ecosystem
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Services
3
Theorie
3
Theory
3
Value co-creation
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Beziehungsmarketing
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Business network
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Co-creation
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Consumer culture theory
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Context
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Dienstleistungssektor
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Ecosystems
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Experience
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Innovation management
2
Innovationsmanagement
2
Institutional economics
2
Institutionenökonomik
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International marketing
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Internationales Marketing
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Marketing
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2
Resource-based view
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Akaka, Melissa Archpru
Caridà, Angela
Lusch, Robert F.
9
Vargo, Stephen L.
8
Edvardsson, Bo
6
Hughes, Tim
4
Alexander Joseph Ibnu Wibowo
3
Baglieri, Enzo
3
Furrer, Olivier
3
Hilton, Toni
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Barile, Sergio
2
Bridson, Kerrie
2
Chathoth, Prakash K.
2
Colurcio, Maria
2
Evans, Jody
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Grönroos, Christian
2
Gudergan, Siegfried
2
Harrington, Robert J.
2
Koskela-Huotari, Kaisa
2
Madhavaram, Sreedhar
2
Mason, Chris
2
Mele, Cristina
2
Minkiewicz, Joanna
2
Tsiotsou, Rodoula H.
2
Vafeas, Mario
2
Voss, Christopher A.
2
Wilden, Ralf
2
Zhao, Xiande
2
Aarikka-Stenroos, Leena
1
Abela, Andrew V.
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Adams, Frank G.
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Adela, Zehan
1
Afifah, Nur
1
Agarwal, James
1
Ahokangas, Petri
1
Ahsan Naeem Lone
1
Akaka, M. A.
1
Albinsson, Pia A.
1
Alford, John
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Alkhair, Hanesman
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Alsemgeest, Rachael
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Information systems and e-business management : ISeB
1
Journal of strategic marketing
1
Marketing theory
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The journal of services marketing
1
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ECONIS (ZBW)
4
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Conceptualizing resource integration as an embedded process : matching, resourcing and valuing
Caridà, Angela
;
Edvardsson, Bo
;
Colurcio, Maria
- In:
Marketing theory
19
(
2019
)
1
,
pp. 65-84
Persistent link: https://www.econbiz.de/10012001473
Saved in:
2
A dynamic market conceptualization for entrepreneurial marketing : the co-creation of opportunities
Whalen, Peter S.
;
Akaka, Melissa Archpru
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011580587
Saved in:
3
Extending the context of service : from encounters to ecosystems
Akaka, Melissa Archpru
;
Vargo, Stephen L.
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 453-462
Persistent link: https://www.econbiz.de/10011418340
Saved in:
4
Technology as an operant resource in service (eco)systems
Akaka, Melissa Archpru
;
Vargo, Stephen L.
- In:
Information systems and e-business management : ISeB
12
(
2014
)
3
,
pp. 367-384
Persistent link: https://www.econbiz.de/10010392569
Saved in:
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