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~person:"Akaka, Melissa Archpru"
~person:"Gummerus, Johanna"
~person:"Hughes, Tim"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Service-Dominant Logic"
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Service-Dominant Logic
20
Service-dominant logic
20
Marketing theory
14
Marketingtheorie
14
Betriebliche Wertschöpfung
13
Value creation
13
Customer integration
12
Kundenintegration
12
Beziehungsmarketing
6
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service-dominant logic
6
Customer value
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Marketing
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Aufsatz in Zeitschrift
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Akaka, Melissa Archpru
Gummerus, Johanna
Hughes, Tim
Vargo, Stephen L.
35
Lusch, Robert F.
26
Edvardsson, Bo
14
Polese, Francesco
8
Tronvoll, Bård
8
Grönroos, Christian
7
Löbler, Helge
7
Ng, Irene
7
Frow, Pennie
6
Helkkula, Anu
6
Skålén, Per
6
Barile, Sergio
5
Hilton, Toni
5
Jaakkola, Elina
5
Mele, Cristina
5
Payne, Adrian
5
Ventura, Rafael
5
Wieland, Heiko
5
Woratschek, Herbert
5
Barrutia, José M.
4
Brodie, Roderick J.
4
Dahl, Andrew J.
4
Gummesson, Evert
4
Horbel, Chris
4
Jacob, Frank
4
Kleinaltenkamp, Michael
4
Koskela-Huotari, Kaisa
4
Osborne, Stephen P.
4
Parida, Vinit
4
Peltier, James
4
Ranjan, Kumar Rakesh
4
Read, Stuart
4
Sarno, Debora
4
Saviano, Marialuisa
4
Verma, Rajeev
4
Aitken, Robert
3
Alexander Joseph Ibnu Wibowo
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Marketing theory
4
Journal of marketing management : MM
2
Journal of service management
2
The journal of services marketing
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AMS review : official publication of the Academy of Marketing Science
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information systems and e-business management : ISeB
1
Journal of business research : JBR
1
Journal of business-to-business marketing
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Journal of international marketing
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Journal of strategic marketing
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Journal of the Academy of Marketing Science
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Managing service quality : MSQ ; an international journal
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ECONIS (ZBW)
21
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1
Happiness and co-creation of value : playing the blues
Hughes, Tim
;
Vafeas, Mario
- In:
Marketing theory
21
(
2021
)
4
,
pp. 579-589
Persistent link: https://www.econbiz.de/10012660678
Saved in:
2
Formalizing service-dominant logic as a general theory of markets : taking stock and moving forward
Akaka, Melissa Archpru
;
Koskela-Huotari, Kaisa
;
Vargo, …
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 375-389
Persistent link: https://www.econbiz.de/10012819663
Saved in:
3
Marketing agency/client service-for-service provision in an age of digital transformation
Hughes, Tim
;
Vafeas, Mario
- In:
Journal of business-to-business marketing
26
(
2019
)
3/4
,
pp. 265-280
Persistent link: https://www.econbiz.de/10012196308
Saved in:
4
Microfoundations for macromarketing : a metatheoretical lens for bridging the micro-macro divide
Akaka, Melissa Archpru
;
Vargo, Stephen L.
;
Nariswari, …
- In:
Journal of macromarketing
43
(
2023
)
1
,
pp. 61-75
Persistent link: https://www.econbiz.de/10014233693
Saved in:
5
Rethinking the process of diffusion in innovation : a service-ecosystems and institutional perspective
Vargo, Stephen L.
;
Akaka, Melissa Archpru
;
Wieland, Heiko
- In:
Journal of business research : JBR
116
(
2020
),
pp. 526-534
Persistent link: https://www.econbiz.de/10012257653
Saved in:
6
A dynamic market conceptualization for entrepreneurial marketing : the co-creation of opportunities
Whalen, Peter S.
;
Akaka, Melissa Archpru
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011580587
Saved in:
7
Antecedents to value diminution : a dyadic perspective
Vafeas, Mario
;
Hughes, Tim
;
Hilton, Toni
- In:
Marketing theory
16
(
2016
)
4
,
pp. 469-491
Persistent link: https://www.econbiz.de/10011645950
Saved in:
8
The complexity of context : a service ecosystems approach for international marketing
Akaka, Melissa Archpru
;
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of international marketing
21
(
2013
)
4
,
pp. 1-20
Persistent link: https://www.econbiz.de/10010233213
Saved in:
9
The context of experience
Akaka, Melissa Archpru
;
Vargo, Stephen L.
;
Schau, Hope …
- In:
Journal of service management
26
(
2015
)
2
,
pp. 206-223
Persistent link: https://www.econbiz.de/10011401324
Saved in:
10
Extending the context of service : from encounters to ecosystems
Akaka, Melissa Archpru
;
Vargo, Stephen L.
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 453-462
Persistent link: https://www.econbiz.de/10011418340
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