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~person:"Akaka, Melissa Archpru"
~person:"Gummerus, Johanna"
~person:"Roth, Stefan"
~subject:"Kundenwert"
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Kundenwert
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Akaka, Melissa Archpru
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Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
1
Journal of the Academy of Marketing Science
1
Managing service quality : MSQ ; an international journal
1
Marketing : ZFP ; journal of research and management
1
Marketing theory
1
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ECONIS (ZBW)
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Value creation in usage processes : investigating the micro-foundations of "value-in-use"
Pfisterer, Lucas
;
Roth, Stefan
- In:
Marketing : ZFP ; journal of research and management
40
(
2018
)
3
,
pp. 31-42
Persistent link: https://www.econbiz.de/10011913387
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2
Customer usage processes : a conceptualization and differentiation
Pfisterer, Lucas
;
Roth, Stefan
- In:
Marketing theory
15
(
2015
)
3
,
pp. 401-422
Persistent link: https://www.econbiz.de/10011492816
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3
Ausprägungen von Interaktionen bei der Nutzung von Wertvorschlägen
Pfisterer, Lucas
;
Roth, Stefan
- In:
Interaktive Wertschöpfung durch Dienstleistungen : …
,
(pp. 147-168)
.
2015
Persistent link: https://www.econbiz.de/10010532036
Saved in:
4
Exploring value propositions and service innovation : a service-dominant logic study
Skålén, Per
;
Gummerus, Johanna
;
Koskull, Catharina von
; …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10010504693
Saved in:
5
The service revolution and its marketing implications : service logic vs service dominant logic
Grönroos, Christian
;
Gummerus, Johanna
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
3
,
pp. 206-229
Persistent link: https://www.econbiz.de/10010359568
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