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~person:"Akaka, Melissa Archpru"
~person:"Gummerus, Johanna"
~subject:"Institutional economics"
~subject:"Marketing management"
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Service-dominant logic
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Service-Dominant Logic
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Marketing theory
12
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9
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9
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service-dominant logic
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value cocreation
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Akaka, Melissa Archpru
Gummerus, Johanna
Vargo, Stephen L.
12
Lusch, Robert F.
6
Wieland, Heiko
4
Edvardsson, Bo
3
Verma, Rajeev
3
Drengner, Jan
2
Hunt, Shelby D.
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Koskela-Huotari, Kaisa
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Line, Nathaniel D.
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Madhavaram, Sreedhar
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Rajagopal
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Runyan, Rodney C.
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2
Witell, Lars
2
Ackfeldt, Anna-Lena
1
Afifah, Nur
1
Aitken, Robert
1
Akaba, Melissa Archpru
1
Albinsson, Pia A.
1
Alqahtani, Nasser
1
Athanasula-Reppa, Anastasia
1
Bacile, Todd J.
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Badrinarayanan, Vishag
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Cuomo, Maria Teresa
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E-marketing ; Vol. 3
1
E-novation for competitive advantage in collaborative globalization : technologies for emerging e-business strategies
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
1
Journal of strategic marketing
1
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ECONIS (ZBW)
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1
Rethinking the process of diffusion in innovation : a service-ecosystems and institutional perspective
Vargo, Stephen L.
;
Akaka, Melissa Archpru
;
Wieland, Heiko
- In:
Journal of business research : JBR
116
(
2020
),
pp. 526-534
Persistent link: https://www.econbiz.de/10012257653
Saved in:
2
A dynamic market conceptualization for entrepreneurial marketing : the co-creation of opportunities
Whalen, Peter S.
;
Akaka, Melissa Archpru
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011580587
Saved in:
3
Innovation through institutionalization : a service ecosystems perspective
Vargo, Stephen L.
;
Wieland, Heiko
;
Akaka, Melissa Archpru
- In:
Industrial marketing management : the international …
44
(
2015
),
pp. 63-72
Persistent link: https://www.econbiz.de/10010481965
Saved in:
4
Service-dominant logic : toward reframing business for enhanced e-novation
Lusch, Robert F.
;
Vargo, Stephen L.
;
Akaka, Melissa Archpru
-
2012
Persistent link: https://www.econbiz.de/10009575098
Saved in:
5
Service-dominant logic : toward reframing business for enhanced e-novation
Lusch, Robert F.
;
Vargo, Stephen L.
;
Akaka, Melissa Archpru
- In:
E-novation for competitive advantage in collaborative …
,
(pp. 76-91)
.
2011
Persistent link: https://www.econbiz.de/10009387791
Saved in:
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