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~person:"Akaka, Melissa Archpru"
~person:"Gummerus, Johanna"
~subject:"Institutionenökonomik"
~subject:"Kundenwert"
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Search: subject_exact:"Service-Dominant Logic"
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Service-dominant logic
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Akaka, Melissa Archpru
Gummerus, Johanna
Edvardsson, Bo
7
Vargo, Stephen L.
7
Grönroos, Christian
4
Wieland, Heiko
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Busser, James A.
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Frow, Pennie
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Pfisterer, Lucas
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Read, Stuart
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Skålén, Per
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Jacob, Frank
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Kleinaltenkamp, Michael
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Koskela-Huotari, Kaisa
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Kwon, Wooseok
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Lusch, Robert F.
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Ogunbodede, Olabode
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Osei-Frimpong, Kofi
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Owusu-Frimpong, Nana
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Sparks, Leigh
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Åkesson, Maria
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
1
Journal of the Academy of Marketing Science
1
Managing service quality : MSQ ; an international journal
1
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ECONIS (ZBW)
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Rethinking the process of diffusion in innovation : a service-ecosystems and institutional perspective
Vargo, Stephen L.
;
Akaka, Melissa Archpru
;
Wieland, Heiko
- In:
Journal of business research : JBR
116
(
2020
),
pp. 526-534
Persistent link: https://www.econbiz.de/10012257653
Saved in:
2
Exploring value propositions and service innovation : a service-dominant logic study
Skålén, Per
;
Gummerus, Johanna
;
Koskull, Catharina von
; …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10010504693
Saved in:
3
Innovation through institutionalization : a service ecosystems perspective
Vargo, Stephen L.
;
Wieland, Heiko
;
Akaka, Melissa Archpru
- In:
Industrial marketing management : the international …
44
(
2015
),
pp. 63-72
Persistent link: https://www.econbiz.de/10010481965
Saved in:
4
The service revolution and its marketing implications : service logic vs service dominant logic
Grönroos, Christian
;
Gummerus, Johanna
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
3
,
pp. 206-229
Persistent link: https://www.econbiz.de/10010359568
Saved in:
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