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~person:"Andrews, Lynda"
~person:"Balakrishnan, Melodena Stephens"
~subject:"Markenartikel"
~subject:"Theory"
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European journal of marketing : EJM
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A relational approach to direct mail consumption : the perspective of engagement regimes
Françoise, Simon
;
Andrews, Lynda
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1527-1562
Persistent link: https://www.econbiz.de/10011409448
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2
Strategic branding of destinations : a framework
Balakrishnan, Melodena Stephens
- In:
European journal of marketing : EJM
43
(
2009
)
5/6
,
pp. 611-629
Persistent link: https://www.econbiz.de/10009525844
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