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~person:"Bacile, Todd J."
~person:"Brem, Alexander"
~person:"Leimeister, Jan Marco"
~source:"econis"
~subject:"Dienstleistungsmarketing"
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Dienstleistungsmarketing
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Bacile, Todd J.
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Technologiegestützte Dienstleistungsinnovation in der Gesundheitswirtschaft
1
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ECONIS (ZBW)
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From firm-controlled to consumer-contributed : consumer co-production of personal media marketing communication
Bacile, Todd J.
;
Ye, Christine
;
Swilley, Esther
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 117-133
Persistent link: https://www.econbiz.de/10010399436
Saved in:
2
Service Engineering für IT-basierte Dienstleistungen 50+
Menschner, Philipp
;
Prinz, Andreas
;
Leimeister, Jan Marco
- In:
Technologiegestützte Dienstleistungsinnovation in der …
,
(pp. 111-133)
.
2012
Persistent link: https://www.econbiz.de/10009515784
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