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~person:"Balasubramanian, Siva Kumar"
~person:"Brodowsky, Glen"
~subject:"Markenimage"
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Markenimage
Product Placement
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Product placement
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Balasubramanian, Siva Kumar
Brodowsky, Glen
Pelsmacker, Patrick de
8
Dens, Nathalie
7
Verhellen, Yann
5
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3
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International journal of advertising : the review of marketing communications
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
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Priming movie product placements : new insights from a cross-national case study
Balasubramanian, Siva Kumar
;
Gistri, Giacomo
- In:
International journal of advertising : the review of …
41
(
2022
)
6
,
pp. 1064-1094
Persistent link: https://www.econbiz.de/10013362126
Saved in:
2
The impact of product placement on TV-induced tourism : Korean TV dramas and Taiwanese viewers
Su, Hung-jen
;
Huang, Yu-an
;
Brodowsky, Glen
;
Kim, Hyun Jeong
- In:
Tourism management : research, policies, practice
32
(
2011
)
4
,
pp. 805-814
Persistent link: https://www.econbiz.de/10008907677
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