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~person:"Balasubramanian, Siva Kumar"
~person:"Chan, Fanny Fong Yee"
~person:"Hudders, Liselot"
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Product Placement
16
Product placement
16
Advertising effects
12
Werbewirkung
12
Consumer behaviour
9
Konsumentenverhalten
9
Advertising
5
Werbung
5
Bibliometrics
3
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Brand management
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product placement
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brand placement
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Balasubramanian, Siva Kumar
Chan, Fanny Fong Yee
Hudders, Liselot
Pelsmacker, Patrick de
15
Reijmersdal, Eva A. van
13
Dens, Nathalie
12
Matthes, Jörg
10
Naderer, Brigitte
8
Chen, Huan
7
Russell, Cristel Antonia
7
Boerman, Sophie C.
6
Sung, Yongjun
6
Tessitore, Tina
6
Cauberghe, Verolien
5
Chan, Fong Yee
5
De Gregorio, Federico
5
Schramm, Holger
5
Verhellen, Yann
5
Avramova, Yana R.
4
Davtyan, Davit
4
Erenburg, Grigori
4
Gistri, Giacomo
4
Lehu, Jean-Marc
4
Lowe, Ben
4
Natarajan, Thamaraiselvan
4
Redondo, Ignacio
4
Sabour, Nadia I.
4
Uslay, Can
4
Alcalde, José
3
Auer, Manfred
3
Burmann, Christoph
3
Cauberghe, Veroline
3
Coker, Kesha K.
3
Gabszewicz, Jean Jaskold
3
Harbrücker, Ulrich
3
Hermann, Anastasia
3
Hormuth, Steffen
3
Kalweit, Udo
3
Knoll, Johannes
3
Kureshi, Sonal
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International journal of advertising : the quarterly review of marketing communications
2
Journal of consumer behaviour : an international research review
2
Journal of promotion management : JPM
2
Advertising in new formats and media : current research and implications for marketers
1
European journal of marketing : EJM
1
Handbook on cross-cultural marketing
1
International journal of advertising : the review of marketing communications
1
International marketing review
1
Journal of advertising
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Marketing intelligence & planning
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The journal of product & brand management
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The marketing review
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ECONIS (ZBW)
16
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1
Priming movie product placements : new insights from a cross-national case study
Balasubramanian, Siva Kumar
;
Gistri, Giacomo
- In:
International journal of advertising : the review of …
41
(
2022
)
6
,
pp. 1064-1094
Persistent link: https://www.econbiz.de/10013362126
Saved in:
2
Effects of diclosing influencer marketing in videos : an eye tracking study among children in early adolescence
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 94-106
Persistent link: https://www.econbiz.de/10012288926
Saved in:
3
Consumers' perceptions and attitudes toward product placements : exploring similarities and differences between Finland and the United States
Balasubramanian, Siva Kumar
;
Pillai, Deepa
;
Gistri, Giacomo
- In:
Handbook on cross-cultural marketing
,
(pp. 83-103)
.
2020
Persistent link: https://www.econbiz.de/10013459455
Saved in:
4
Product placement in mass media : a review and bibliometric analysis
Guo, Fu
;
Ye, Guoquan
;
Hudders, Liselot
;
Lv, Wei
;
Li, …
- In:
Journal of advertising
48
(
2019
)
2
,
pp. 215-231
Persistent link: https://www.econbiz.de/10012201417
Saved in:
5
Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
Saved in:
6
Direct evaluative conditioning in brand placement : the impact of scene valence and prominence on brand placement repetition effects
D'Hooge, Serena C.
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
5
,
pp. 452-462
Persistent link: https://www.econbiz.de/10011814876
Saved in:
7
Advertising literacy training : the immediate versus delayed effects on children's responses to product placement
De Jans, Steffi
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2156-2174
Persistent link: https://www.econbiz.de/10011773858
Saved in:
8
How to pass the courvoisier? : an experimental study on the effectiveness of brand placements in music videos
Hudders, Liselot
;
Cauberghe, Verolien
;
Faseur, Tine
; …
- In:
Advertising in new formats and media : current research …
,
(pp. 361-378)
.
2016
Persistent link: https://www.econbiz.de/10011473460
Saved in:
9
An exploratory content analysis of product placement in top grossing films
Chan, Fanny Fong Yee
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 107-121
Persistent link: https://www.econbiz.de/10011522065
Saved in:
10
Antecedents of product placement effectiveness across cultures
Chan, Fanny Fong Yee
;
Petrovici, Dan
;
Lowe, Ben
- In:
International marketing review
33
(
2016
)
1
,
pp. 5-24
Persistent link: https://www.econbiz.de/10011540150
Saved in:
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