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~person:"Barnham, Chris"
~person:"Fernández, Walter"
~person:"Longbottom, David"
~subject:"Bibliometrie"
~subject:"Marktforschung"
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Qualitative Methode
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Qualitative method
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Grounded Theory
5
Grounded theory
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qualitative research
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Barnham, Chris
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8
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Alternative market research methods : market sensing
3
Organizational research methods : ORM
3
International journal of market research
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International journal of market research : JMRS ; the journal of the Market Research Society
1
Qualitative market research : an international journal
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Quantitative research methods in consumer psychology : contemporary and data-driven approaches
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Alternative research methods : introducing market sensing : a qualitative and interpretive perspective on research
Longbottom, David
;
Lawson, Alison
- In:
Quantitative research methods in consumer psychology : …
,
(pp. 124-165)
.
2019
Persistent link: https://www.econbiz.de/10011954808
Saved in:
2
Qualitative semiotics : can we research consumer meaning-making?
Barnham, Chris
- In:
International journal of market research
61
(
2019
)
5
,
pp. 478-491
Persistent link: https://www.econbiz.de/10012172385
Saved in:
3
Market sensing and qualitative research : context, philosophy, approach and strategy
Longbottom, David
- In:
Alternative market research methods : market sensing
,
(pp. 9-19)
.
2017
Persistent link: https://www.econbiz.de/10011569740
Saved in:
4
The qualitative research process part 1 : strategy, planning and data collection
Longbottom, David
- In:
Alternative market research methods : market sensing
,
(pp. 20-35)
.
2017
Persistent link: https://www.econbiz.de/10011569743
Saved in:
5
The qualitative research process part 2 : data alalysis and data presentation
Longbottom, David
- In:
Alternative market research methods : market sensing
,
(pp. 36-47)
.
2017
Persistent link: https://www.econbiz.de/10011569744
Saved in:
6
Rejoinder : moving the management field forward
Walsh, Isabelle
;
Holton, Judith A.
;
Bailyn, Lotte
; …
- In:
Organizational research methods : ORM
18
(
2015
)
4
,
pp. 620-628
Persistent link: https://www.econbiz.de/10011373975
Saved in:
7
Pragmatic reflections on a conversation about grounded theory in management and organization studies
Locke, Karen
- In:
Organizational research methods : ORM
18
(
2015
)
4
,
pp. 612-619
Persistent link: https://www.econbiz.de/10011373984
Saved in:
8
What grounded theory is ... a critically reflective conversation among scholars
Walsh, Isabelle
;
Holton, Judith A.
;
Bailyn, Lotte
; …
- In:
Organizational research methods : ORM
18
(
2015
)
4
,
pp. 581-599
Persistent link: https://www.econbiz.de/10011373992
Saved in:
9
Quantitative and qualitative research : perceptual foundations
Barnham, Chris
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
6
,
pp. 837-854
Persistent link: https://www.econbiz.de/10011494727
Saved in:
10
Qualis? : from theory to practice
Barnham, Chris
- In:
Qualitative market research : an international journal
11
(
2008
)
4
,
pp. 414-424
Persistent link: https://www.econbiz.de/10003775214
Saved in:
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