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~person:"Basset, Guy"
~person:"Fauser, Simon Georg"
~subject:"Marketingmanagement"
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International journal of contemporary hospitality management
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QSR brand value : marketing mix dimensions among McDonald's, KFC, Burger King, Subway and Starbucks
Harrington, Robert J.
;
Ottenbacher, Michael C.
;
Fauser, …
- In:
International journal of contemporary hospitality management
29
(
2017
)
1
,
pp. 551-570
Persistent link: https://www.econbiz.de/10011611937
Saved in:
2
Multi-channel communication : the case of Subway attracting new franchisees in France
Perrigot, Rozenn
;
Basset, Guy
;
Cliquet, Gérard
- In:
International journal of retail & distribution management
39
(
2011
)
6
,
pp. 434-455
Persistent link: https://www.econbiz.de/10009240876
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