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~person:"Bauer, Christine"
~person:"Michaelidou, Nina"
~subject:"Mobile Business"
~subject:"Online-Marketing"
~type_genre:"Article in journal"
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Bauer, Christine
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Management review quarterly : systematic literature reviews, meta-analyses, and replication studies
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1
Marketing research on mobile apps : past, present and future
Stocchi, Lara
;
Pourazad, Naser
;
Michaelidou, Nina
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 195-225
Persistent link: https://www.econbiz.de/10012819751
Saved in:
2
The rules of engagement : how to motivate consumers to engage with branded mobile apps
Stocchi, Lara
;
Michaelidou, Nina
;
Pourazad, Naser
; …
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1196-1226
Persistent link: https://www.econbiz.de/10011981583
Saved in:
3
When are apps worth paying for? : how marketers can analyze the market performance of mobile apps
Stocchi, Lara
;
Guerini, Carolina
;
Michaelidou, Nina
- In:
Journal of advertising research
57
(
2017
)
3
,
pp. 260-271
Persistent link: https://www.econbiz.de/10011756521
Saved in:
4
Location-based advertising on mobile devices : a literature review and analysis
Bauer, Christine
;
Strauss, Christine
- In:
Management review quarterly : systematic literature …
66
(
2016
)
3
,
pp. 159-194
Persistent link: https://www.econbiz.de/10011618173
Saved in:
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