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~person:"Bauer, Hans H."
~person:"Hauser, John R."
~person:"Jati, Handaru"
~person:"Liberali, Guilherme"
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Website
17
Internet marketing
8
Online-Marketing
8
Consumer behaviour
7
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7
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4
Deutschland
4
Germany
4
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Bauer, Hans H.
Hauser, John R.
Jati, Handaru
Liberali, Guilherme
Kaiser, Ulrich
15
Law, Rob
13
Singh, Nitish
13
Law, Chun Hung Roberts
12
Urban, Glen L.
10
Lennon, Sharron J.
9
Andreopoulou, Zacharoula
8
Laroche, Michel
8
Carlson, Jamie
7
Mazaheri, Ebrahim
7
Perrigot, Rozenn
7
Usman, Osly
7
Zahedi, Fatemeh Mariam
7
Akram, Umair
6
Bilgihan, Anil
6
Burgess, Stephen
6
Civelek, Mustafa Emre
6
Dominic, P. D. D.
6
Ellonen, Hanna-Kaisa
6
Foroudi, Pantea
6
Head, Milena
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Jeong, Miyoung
6
Kim, Minjeong
6
Kinne, Jan
6
Koliouska, Christiana
6
Lowry, Paul Benjamin
6
O'Cass, Aron
6
Peters, Anja
6
Rita, Paulo
6
Zhang, Ping
6
Barrio-García, Salvador del
5
Bartikowski, Boris
5
Braun, Michael
5
Cyr, Dianne J.
5
Dellaert, Benedict G. C.
5
Dennis, Charles
5
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
International journal of business information systems : IJBIS
2
Marketing : ZFP ; journal of research and management
2
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
Direct marketing
1
From Little's law to marketing science : essays in honor of John D.C. Little
1
International journal of business innovation and research
1
MIT sloan management review
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
17
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11
Discussion of the article "Website morphing"
Gelman, Andrew
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 226
Persistent link: https://www.econbiz.de/10003843224
Saved in:
12
Response to comments on "Website morphing"
Hauser, John R.
;
Urban, Glen L.
;
Liberali, Guilherme
; …
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 227-228
Persistent link: https://www.econbiz.de/10003843230
Saved in:
13
Effektivität und Effizienz im interaktiven Marketing : die Integration von Kundennutzen- und Kundenwertsegmentierung im Internet
Bauer, Hans H.
;
Hammerschmidt, Maik
;
Donnevert, Tobias
- In:
Direct marketing
,
(pp. 55-81)
.
2007
Persistent link: https://www.econbiz.de/10003524676
Saved in:
14
Lohnt sich eine segmentspezifische Gestaltung von Websites?
Bauer, Hans H.
;
Donnevert, Tobias
;
Hammerschmidt, Maik
-
2005
Persistent link: https://www.econbiz.de/10013430157
Saved in:
15
Determinanten der Wirkung von Online-Markenkommunikation
Bauer, Hans H.
;
Mäder, Ralf
;
Fischer, Christian
- In:
Marketing : ZFP ; journal of research and management
25
(
2003
)
4
,
pp. 227-241
Persistent link: https://www.econbiz.de/10001825854
Saved in:
16
Internetspiele als Marketinginstrument für Low-Involvement-Produkte
Bauer, Hans H.
;
Grether, Mark
;
Sattler, Corinna
- In:
Marketing : ZFP ; journal of research and management
24
(
2002
)
4
,
pp. 265-276
Persistent link: https://www.econbiz.de/10001726863
Saved in:
17
Ein umfassender Kriterienkatalog zur Bewertung von Internet-Auftritten nach markenpolitischen Zielen
Bauer, Hans H.
;
Grether, Mark
-
2002
Persistent link: https://www.econbiz.de/10001662734
Saved in:
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