//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Baumgarth, Carsten"
~person:"Fatima, Afsheen"
~subject:"Arbeitsverhalten"
~subject:"Markenimage"
~subject:"Personalführung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand behavior"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Arbeitsverhalten
Markenimage
Personalführung
Internal branding
3
Interne Markenführung
3
B-to-B-Marketing
2
Business-to-business marketing
2
Brand equity
1
Brand image
1
Corporate culture
1
Leadership
1
Markenwert
1
Measurement
1
Messung
1
Unternehmenskultur
1
Work behaviour
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz im Buch
1
Aufsatz in Zeitschrift
1
Book section
1
Language
All
English
2
Author
All
Baumgarth, Carsten
Fatima, Afsheen
Tomczak, Torsten
16
Esch, Franz-Rudolf
7
Wentzel, Daniel
7
Kernstock, Joachim
6
Henkel, Sven
4
Herrmann, Andreas
4
Bruhn, Manfred
3
Walter, Benjamin von
3
Brexendorf, Tim Oliver
2
Fischer, Alexander
2
Jackson, Ulrike
2
Jenewein, Wolfgang
2
Morhart, Felicitas
2
Schmidt, Holger J.
2
Schnebelen, Stefanie
2
Strödter, Kristina
2
Wolf, Antje
2
Abratt, Russell
1
Afshardoost, Mona
1
Ali, Mohsin
1
Batt, Verena
1
Bendixen, Michael
1
Bernhard, Florian
1
Beschorner, Isabelle
1
Biedenbach, Galina
1
Biedenbach, Thomas
1
Binu Raj, Asha
1
Bookman, Sonia
1
Bosslet, Ronja
1
Bowden, Jana
1
Buschmeyer, Achim
1
Dicks, Maximilian
1
Du Preez, Rose
1
Duh, Helen Inseng
1
Eichel, Verena
1
Eshaghi, Mohammad Sadegh
1
Fortini-Campbell, Lisa
1
Fritsch, Martha
1
more ...
less ...
Published in...
All
Antecedents and outcomes of employee-based brand equity
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Impact of leader-member exchange on innovative work behavior : role of employee-based brand equity, humor, and humble leadership
Fatima, Afsheen
;
Nasir, Hafsa
;
Noor, Azeema Azeema
; …
- In:
Antecedents and outcomes of employee-based brand equity
,
(pp. 90-105)
.
2022
Persistent link: https://www.econbiz.de/10013336146
Saved in:
2
How strong is the business-to-business brand in the workforce? : an empirically-tested model of 'internal brand equity' in a business-to-business setting
Baumgarth, Carsten
;
Schmidt, Marco
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1250-1260
Persistent link: https://www.econbiz.de/10008807147
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->