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~person:"Beck, Joshua T."
~person:"Bhardwaj, Renu"
~subject:"Indien"
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Search: subject_exact:"Bonusprogramm"
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Indien
Beziehungsmarketing
6
Kundenbindungsprogramm
6
Loyalty program
6
Relationship marketing
6
Einzelhandel
4
Retail trade
4
Consumer behaviour
3
India
3
Konsumentenverhalten
3
loyalty programs
3
Dienstleistungsqualität
2
Marketing management
2
Marketingmanagement
2
Service quality
2
Cluster analysis
1
Clusteranalyse
1
Customer satisfaction
1
International marketing
1
Internationales Marketing
1
Kundenzufriedenheit
1
LPSQual
1
Loyalty
1
Loyalty Program Benefits
1
Loyalty Programs
1
Marketing
1
Marketing theory
1
Marketingtheorie
1
Social psychology
1
Sozialpsychologie
1
adoption
1
attitude
1
culture
1
customer attitude
1
departmental stores
1
economic development
1
international marketing
1
loyalty program service quality
1
loyalty programmes
1
perceived loyalty programme attributes
1
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Beck, Joshua T.
Bhardwaj, Renu
Soni, Pavleen
3
Ahmed, K. A. Asraar
1
Damodharan, V. S.
1
Gupta, Sandeep
1
Khare, Arpita
1
Kumaraperumal, S.
1
Mittal, Manish
1
Rakesh, Sapna
1
Sethi, Poojae
1
Wali, O. P.
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International journal of business and globalisation : IJBG
1
International journal of economics and business research : IJEBR
1
International journal of electronic customer relationship management : IJECRM
1
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ECONIS (ZBW)
3
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Examining the attitude of Indian consumers toward retail loyalty programs : a cluster analysis approach
Bhardwaj, Renu
;
Soni, Pavleen
- In:
International journal of economics and business …
24
(
2022
)
3
,
pp. 425-440
Persistent link: https://www.econbiz.de/10014308830
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2
Assessing loyalty program service quality of departmental stores in India
Soni, Pavleen
;
Bhardwaj, Renu
- In:
International journal of business and globalisation : IJBG
27
(
2021
)
4
,
pp. 536-552
Persistent link: https://www.econbiz.de/10012505897
Saved in:
3
Examining the dynamics of customer adoption of retail loyalty programmes in India
Bhardwaj, Renu
;
Soni, Pavleen
- In:
International journal of electronic customer …
12
(
2020
)
4
,
pp. 357-372
Persistent link: https://www.econbiz.de/10012509251
Saved in:
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