//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Beninger, Stefanie"
~person:"Meffert, Heribert"
~type_genre:"Article in journal"
~type_genre:"Bibliografie enthalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketing
16
Deutschland
7
Germany
7
Theorie
7
Theory
7
Dienstleistung
5
Dienstleistungsmarketing
5
Services marketing
5
Armut
3
Betriebswirtschaftslehre
3
Business economics
3
Developing countries
3
Entwicklungsländer
3
Marketingmanagement
3
Poverty
3
Strategisches Management
3
Armutsbekämpfung
2
Marketing management
2
Poverty reduction
2
Qualitätsmanagement
2
Target group
2
Zielgruppe
2
poverty
2
Absatz
1
Absatzpolitik
1
Automotive market
1
Base of the pyramid
1
Betriebswirtschaftsstudium
1
Bibliometrics
1
Bibliometrie
1
BoP
1
Bottom of the pyramid
1
Business and economics education
1
Competition
1
Consumer behaviour
1
Controlling
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Creativity
1
Curriculum
1
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
11
Book / Working Paper
6
Type of publication (narrower categories)
All
Article in journal
Bibliografie enthalten
Lehrbuch
35
Graue Literatur
29
Non-commercial literature
29
Konferenzschrift
28
Collection of articles of several authors
24
Sammelwerk
24
Textbook
24
Aufsatzsammlung
20
Aufsatz im Buch
17
Book section
17
Conference proceedings
15
Aufsatz in Zeitschrift
11
Case study
9
Fallstudie
9
Festschrift
7
Bibliography included
6
Aufgabensammlung
5
Fallstudiensammlung
5
Bibliografie
4
Einführung
3
Collection of articles written by one author
2
Sammlung
2
Wörterbuch
2
Arbeitspapier
1
Bericht
1
Conference paper
1
Enzyklopädie
1
Handbook
1
Handbuch
1
Interview
1
Konferenzbeitrag
1
Mehrbändiges Werk
1
Multi-volume publication
1
Nachschlagewerk
1
Reference book
1
Working Paper
1
research-article
1
more ...
less ...
Language
All
German
10
English
7
Author
All
Beninger, Stefanie
Meffert, Heribert
Bruhn, Manfred
21
Vrontis, Demetris
16
Leeflang, Peter
15
Lim, Weng Marc
14
Kumar, V.
13
Laczniak, Gene R.
13
Layton, Roger A.
13
Shultz, Clifford J.
13
Hruschka, Harald
12
Homburg, Christian
11
Unger, Fritz
11
Hanssens, Dominique M.
10
Hunt, Shelby D.
10
Morgan, Neil A.
10
Reinecke, Sven
10
Tadajewski, Mark
10
Fritz, Wolfgang
9
Gilmore, Audrey
9
Kraus, Sascha
9
Lusch, Robert F.
9
Pepels, Werner
9
Stremersch, Stefan
9
Thrassou, Alkis
9
Tomczak, Torsten
9
Brown, Stephen
8
Crittenden, Victoria Lynn
8
Eggers, Fabian
8
Ferrell, Odies C.
8
Jones, Rosalind
8
Malshe, Avinash
8
Winkelmann, Peter
8
Woodside, Arch G.
8
Wooliscroft, Ben
8
Carson, David
7
Dholakia, Nikhilesh
7
Di Benedetto, C. Anthony
7
Fillis, Ian
7
Gaski, John F.
7
more ...
less ...
Published in...
All
Meffert-Marketing-Edition
3
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Business horizons
1
Gabler-Lehrbuch
1
International journal of business and emerging markets : IJBEM
1
International journal of wine business research : IJWBR
1
Journal of business research : JBR
1
Journal of macromarketing
1
Journal of marketing education : JME
1
Marketing letters : a journal of research in marketing
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Meffert Marketing Edition
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
more ...
less ...
Source
All
ECONIS (ZBW)
17
Showing
1
-
10
of
17
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Teaching what society needs : "hacking" an introductory marketing course with sustainability and macromarketing
Watson, Forrest
;
Stanton, Julie
;
Beninger, Stefanie
; …
- In:
Journal of marketing education : JME
44
(
2022
)
3
,
pp. 375-389
Persistent link: https://www.econbiz.de/10013473776
Saved in:
2
Collective market shaping by competitors and its contribution to market resilience
Beninger, Stefanie
;
Francis, June N. P.
- In:
Journal of business research : JBR
122
(
2021
),
pp. 293-303
Persistent link: https://www.econbiz.de/10012420404
Saved in:
3
Mythen und Metaphern des Marketing : Anspruch und Wirklichkeit der marktorientierten Unternehmensführung
Bruhn, Manfred
;
Meffert, Heribert
;
Kirchgeorg, Manfred
- In:
Die Unternehmung : Swiss journal of business research …
75
(
2021
)
2
,
pp. 292-302
Persistent link: https://www.econbiz.de/10012522765
Saved in:
4
The disruptive potential of drones
Beninger, Stefanie
;
Robson, Karen
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
4
,
pp. 315-319
Persistent link: https://www.econbiz.de/10012417685
Saved in:
5
A historical review of local intermediaries in impoverished contexts
Beninger, Stefanie
;
Shapiro, Stanley J.
- In:
Journal of macromarketing
39
(
2019
)
3
,
pp. 238-251
Persistent link: https://www.econbiz.de/10012109467
Saved in:
6
Marketing at the base of the pyramid : perspectives for practitioners and academics
Beninger, Stefanie
;
Robson, Karen
- In:
Business horizons
58
(
2015
)
5
,
pp. 509-516
Persistent link: https://www.econbiz.de/10011349257
Saved in:
7
A content analysis of influential wine blogs
Beninger, Stefanie
;
Parent, Michael
;
Pitt, Leyland F.
; …
- In:
International journal of wine business research : IJWBR
26
(
2014
)
3
,
pp. 168-187
Persistent link: https://www.econbiz.de/10010421646
Saved in:
8
Creative consumers in impoverished situations
Beninger, Stefanie
;
Robson, Karen
- In:
International journal of business and emerging markets …
6
(
2014
)
4
,
pp. 356-370
Persistent link: https://www.econbiz.de/10010508037
Saved in:
9
Marketing Return on Investment (MROI) : Leitgrößen zur Steuerung
Meffert, Heribert
;
Perrey, Jesko
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
25
(
2008
)
1
,
pp. 52-56
Persistent link: https://www.econbiz.de/10003647084
Saved in:
10
Stellenwert und Perspektiven des Marketing : empirische Befunde aus Sicht von Wissenschaft und Praxis
Meffert, Heribert
- In:
Thexis : Fachzeitschrift für Marketing ; …
24
(
2007
)
1
,
pp. 2-7
Persistent link: https://www.econbiz.de/10003410436
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->