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~person:"Bergkvist, Lars"
~person:"King, Stephen"
~subject:"Messung"
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Search: subject_exact:"Werbeeffizienz"
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Messung
Advertising effects
21
Werbewirkung
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Advertising
7
Advertising planning
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Werbeplanung
7
Werbung
7
Advertising industry
6
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psychometrics
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celebrity endorsement
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Bergkvist, Lars
King, Stephen
Rao, Justin M.
5
Araman, Victor F.
3
Gordon, Brett R.
3
Lewis, Randall
3
Popescu, Ioana
3
Reiley, David H.
3
Rossiter, John R.
3
Zettelmeyer, Florian
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Bhargava, Neha
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Brettel, Malte
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Broeckelmann, Philipp
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Meeder, Uta
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Mueller, Barbara
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Nakamura, Leonard Isamu
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Okazaki, Shintaro
2
Pavlou, Paul A.
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Reiley, David
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International journal of advertising : the review of marketing communications
3
International journal of advertising : the quarterly review of marketing communications
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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ECONIS (ZBW)
5
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1
Perspectives : measure proliferation in advertising research : are standard measures the solution?
Bergkvist, Lars
- In:
International journal of advertising : the review of …
40
(
2021
)
2
,
pp. 311-323
Persistent link: https://www.econbiz.de/10012498551
Saved in:
2
Perspectives : four steps toward more valid and comparable self-report measures in advertising research
Bergkvist, Lars
;
Langner, Tobias
- In:
International journal of advertising : the review of …
39
(
2020
)
5
,
pp. 738-755
Persistent link: https://www.econbiz.de/10012260255
Saved in:
3
Construct heterogeneity and proliferation in advertising research
Bergkvist, Lars
;
Langner, Tobias
- In:
International journal of advertising : the review of …
38
(
2019
)
8
,
pp. 1286-1302
Persistent link: https://www.econbiz.de/10012200378
Saved in:
4
The importance of choosing one good item for single-item measures of attitude towards the ad and attitude towards the brand and its generalization to all measures
Rossiter, John R.
;
Bergkvist, Lars
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
55
(
2009
)
2
,
pp. 8-18
Persistent link: https://www.econbiz.de/10003854849
Saved in:
5
Tailor-made single-item measures of doubly concrete constructs
Bergkvist, Lars
;
Rossiter, John R.
- In:
International journal of advertising : the quarterly …
28
(
2009
)
4
,
pp. 607-621
Persistent link: https://www.econbiz.de/10003887888
Saved in:
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